28 Jul, 2020 // 13 min read
The hospitality industry has a 2% average website conversion rate, meaning that for every 100 website visitors, only two of them take the next step. But here’s the good news: There are...
22 Jul, 2020 // 5 min read
As hotels across Australia start reopening or even plan to reopen soon, it is crucial than ever for them to maintain their brand value and maximise their visibility. With so much changed in the way we interact and transact, planners’ expectations from hotels are bound to shift. And to help you navigate through these changing
21 Jul, 2020 // 13 min read
How will your hotel or venue ensure in-person events in a post-COVID-19 world are as safe as can be? As hotels reopen their doors worldwide, the safety of guests is paramount – from food and beverage to accommodating hybrid events, social distancing and sanitation protocols. Safe in-person meetings and events will take precedence and, in
16 Jul, 2020 // 7 min read
In these unpredictable times, when social distancing has become the norm, many event planners are relegated to their homes. However, they search for event venues is still on for events planned for later this year as well as for the next year, according to the latest Cvent Supplier Network data. This presents an opportunity for hoteliers
05 Jun, 2020 // 9 min read
Times may be tough, but they’ve brought us all together in unexpected ways. As we forge ahead, let’s be mindful of the good deeds and helping hands that will get us through this downturn. Great ideas empower us to thrive and move toward a better day. We’ll cover a few pressing questions with ideas for how to
20 May, 2020 // 6 min read
There is no denying the fact that the travel and hospitality industry has been immensely affected by COVID-19’s economic impact. With revenues dwindling or coming to a standstill, it’s important to keep costs to a minimum. In these challenging times, hotels must stay prepared with a well-managed strategy. Thus, it’s crucial that hotels focus on
28 Apr, 2020 // 7 min read
Creating an event sponsorship package and finding event sponsors is a key part of meeting and event planning. Increasing your sponsorship dollars is the quickest way to impact your bottom line. But, how does sponsorship change for virtual events? While in-person events have sponsorship down to a science, virtual events cannot rely on the same
03 Apr, 2020 // 11 min read
You know that digital and physical publications are among the best marketing ideas to drive new business to your hotel. In fact, there are many benefits of hotel blogging, from interacting with your current customers to engaging potential new ones. But you also know that coming up with new and novel blog content is a daunting task, especially over time.
31 Mar, 2020 // 10 min read
Paid advertising is a topic that appears on most hotel marketing strategies, but it can be a tough nut to crack. Anyone can create a quick ad on Google or Facebook, but unless you’ve thought through your targeting, keywords, visuals, messaging, and offers, you’re unlikely to see strong results. In fact, the average click-through rate for display ads
16 Mar, 2020 // 8 min read
It may seem like a relatively easy task with the onset of electronic or eRFPs. But it can actually create confusion, clutter, and competitiveness among the hospitality sector if the RFP is not written clearly and the target venues are not adequately defined. So, let’s reel the tape back to the beginning. Reviewing what RFPs