03 Mar, 2020 // 6 min read
Event Basics: Making the Most of Your Site Visit
The RFPs have been analysed and you have narrowed down your selection to two or three cities with two to five hotels at each destination. No destination or hotel...
30 Dec, 2019 // 16 min read
What Makes an Event? 7 Things Every Hospitality Professional Should Know
What do event planners want, anyway? After all, if planners drive the business of MICE events, then it stands to reason that the most important thing for hospitality professionals to know is how to meet those needs. It’s the key to building a healthy and thriving MICE business, which usually results in a healthy and
30 Jan, 2019 // 3 min read
4 Ways Hoteliers Can Maximise ROI from Trade Shows
We all know the importance of face-to-face meetings, and how they result in building meaningful relationships with prospects. This is why trade shows have been an integral component of B2B marketing plans, including hotel industry. By exhibiting at trade shows like AIME (Asia Pacific Incentives Meetings Event), Travel Xpo Melbourne etc., hoteliers can meet qualified
17 Sep, 2018 // 3 min read
[E-BOOK] Growing Your Hospitality Group Business For Dummies
Most hospitality professionals have no trouble attracting leisure travellers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are the five reasons why you must read it: 1. MICE business is
05 Jul, 2017 // 5 min read
6 Tips For Building Customer Loyalty in Hotel Industry
Major hotel chains invest largely to get more customers to join their loyalty programs. Loyalty and rewards programs can be among the most efficient mechanisms for marketing your hotel, but getting there requires thinking a bit differently about what customer loyalty is — and how it’s rewarded. These six tips are great to build customer
29 Jun, 2017 // 3 min read
Webinar Series: Master Hotelier in Three Sessions
Being a sales and marketing professional for a hotel can be tough. It’s not easy building a customer acquisition machine, while also being accountable to drive profit and loss for the hoteliers.To help hotel sales and marketing professionals sell their business successfully, we’ve put together a three-part webinar series, Master Hotelier in Three Sessions. This