08 Jan, 2019 // 5 min read
What do people seek to become when starting their professional career? If you ask this question, you will normally get the following answers – a highly respected doctor, a...
26 Dec, 2018 // 2 min read
As we’re all set to welcome the new year, it’s time to take a few minutes and reflect back on the highlights of the past year. 2018 witnessed some of the biggest MICE events and was overall a great year for the entire industry. Some of the greatest events, specific to the Asia-Pacific region, include
17 Sep, 2018 // 3 min read
Most hospitality professionals have no trouble attracting leisure travellers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are the five reasons why you must read it: 1. MICE business is
28 Jul, 2018 // 2 min read
Cvent is excited to launch the 2018 list of Top 25 Meeting Destinations in the Asia Pacific, and Singapore has topped the list again for the third consecutive year, confirming its strength and popularity in the MICE industry. “We are heartened that Singapore has maintained our standing as Cvent’s Top Meeting Destination in the Asia
17 Jul, 2018 // 6 min read
The General Data Protection Regulation is a big deal for all businesses. If you’re responsible for marketing a hotel chain, individual property or any event venue, it’s critical. For you, a data breach would damage your revenue and your reputation. When people walk through your doors and hand over their personal details, passports and payment
25 Jan, 2018 // 3 min read
Meetings and events have come a long way from what it was a decade ago. With event landscape changing rapidly, it is imperative for event planners to re-invent their events. Attendees not only expect event planners to use technology, they demand greater engagement and an enhanced onsite experience. If you can relate to it, then
20 Jul, 2017 // 2 min read
Facebook is often the first social media stop for most businesses — probably because it has the largest base of personal users (1.94 billion monthly active users worldwide as of March 2017, according to Facebook). Facebook is all about relationships — whether you’re unearthing new customers/members/attendees or deepening and continuing relationships with existing ones. Your
24 May, 2017 // 2 min read
Growing the ROI of your events amidst increasing competition has become more challenging than ever. One of the key ways to tackle this challenge is by benchmarking your events’ performance with others in the industry. Equipped with valuable insights, you can identify the gaps and take more strategic decisions that can provide your organisation a
03 May, 2017 // 6 min read
Social media is one of those marketing strategies that you know is important, but it probably hasn’t made it to your “nice-to-have” list just yet. If it has, I sincerely applaud you and encourage the #humblebrag. However, if you’re just getting started with social media, don’t get overwhelmed or distracted by all the social networks
22 Mar, 2017 // 5 min read
There is so much happening with social media today; it is almost overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their head around social media and process what it all means. This is how it’d have felt when new mediums like TV and radio came