Being a sales and marketing professional for a hotel can be tough. It’s not easy building a customer acquisition machine, while also being accountable to drive profit and loss for the hoteliers.To help hotel sales and marketing professionals sell their business successfully, we’ve put together a three-part webinar series, Master Hotelier in Three Sessions. This series will show you how to build a marketing strategy, forecast and budget effectively, identify and retain customers, and leverage digital tools to promote your hotel and drive lead generation.
Session 1: Forecast and Budget for a Powerful Marketing Strategy
Whether you run a small hotel or a large one, you will need to devise a marketing plan and budget that suits your property and the changing behaviours and expectations of your guests. This webinar will uncover some of the ways to create and forecast an evergreen marketing strategy that will help reach your sales targets. It will also help you dissect seasonality-based strategy to increase your marketing effectiveness all year-round.
Session 2: Identify, Attract and Retain the Ideal Meeting Planner
Information is crucial. Especially when you want to drive MICE demand at your hotel. To employ the right marketing tactics to attract MICE groups to your hotel, you need to know which personas to target. In this webinar, we will talk about how to identify the right segments, create targeted messaging, and leverage the proper channels to lure customers and make them stick with you.
Session 3: Conquer Lead Generation with Digital Marketing
Watch this webinar to learn digital marketing best practices to help you generate more business leads. We’ll show you how you can use technology to influence qualified planners and travel managers in choosing your brand whenever they’re searching for venues or hotels. From google analytics to social media and video retargeting, the webinar will cover all the latest trends and best practices for digital marketing for hoteliers.
Here’s the schedule:
| Topics | Session Date | Timings |
| Forecast and Budget for a Powerful Marketing Strategy | Tuesday, 18th July 2017 |
For Australia:
For Asia:
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| Identify, Attract and Retain the Ideal Meeting Planner | Tuesday, 25th July 2017 | |
| Conquer Lead Generation with Digital Marketing | Tuesday, 1st August 2017 |
