Hotel Strategy

Conference Sponsors Need an Activation Boost

In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A


SMERF Marketing

Building Conference Communities: 5 Tips from the TV Sitcom Cheers

Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I


Event Marketing: The Power of Personas

Does your event marketing tool kit include personas? If so, stick around. We’ll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty. For those not as familiar with personas, here’s a quick lesson… Personas help us better understand the needs, wants, desires and ultimately, the buyer decision triggers


Meeting Specialists Take the Chaos out of Last-minute Check-in

As an event planner, you’re a multi-tasker, do-it-yourselfer, master of details. And we can totally relate. Created by a certified meeting planner over 30 years ago, pc/nametag not only offers the convenience of customized name tags and registration products, but we also understand your specific needs and provide the best advice possible – before, during


Content Marketing Mobile

Are You Hip Enough To Attract a Younger Audience?

Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to the younger generation


Day in the Life

Proximity Marketing for Your Trade Show

If you have not heard about proximity marketing, it has been on the rise. Proximity marketing uses blue tooth and Wi-Fi from a mobile device to find potential prospects in close proximity to send customized messaging. In a recent study, mobile advertising was projected to grow to $95 billion by 2018. There are a few


Social Media Marketing

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing


Boss

New Mobile Feature: Sponsorship Updates

Planners understand that sponsorship (and keeping sponsors happy) is the secret sauce for event ROI, which also extends to your mobile event app. When we decide on updates to the CrowdCompass mobile app, we look to you – our customers – to find out industry trends, stakeholder expectations, and job challenges that can be alleviated


New Mobile Feature: Navigation Icons

If you’ve built a mobile event app before, you understand – setting up the navigation isn’t the most exciting part. But to your attendees, the navigation is a key part of how they engage with the app the first time they open it and for the rest of your event. The easier it is for