Cvent podcast

New Cvent Podcast: How Great Events Happen

Got a spare 20 minutes or so? We know that’s a loaded question for meetings and events professionals. In fact, our mission at Cvent is to help you get those 15 minutes (and more) back in your day! So, when we decided to launch our new podcast, How Great Events Happen, the plan was to keep these


event giveaways

Inspire With This Must-Have Event Giveaway

Many business professionals prioritize reading fiction and non-fiction for their personal learning and development strategies—particularly when traveling to and from your meetings and events. Bill Gates publishes an annual suggested reading list and Warren Buffet spends up to 80% of his day reading. Your events may already provide an opportunity to get attendees reading—through an onsite


Trade Show

Maximizing Your Trade Show Strategy: Webinar

Attending live events and gathering leads is a crucial piece of a successful sales and marketing strategy–it also represents a large investment from most organizations. So, the need to measure the impact of the live events you attend is critical. Without a way to prove impact, attendance at trade shows can be seen as costly


People looking at computer at Cvent CONNECT

Cvent Partners: Optimizing the Cvent CONNECT Experience

As the world’s premier event technology conference, Cvent CONNECT brings together meetings, event and hospitality professionals to share best practices, learn from peers, and take their meetings and events to the next level. Cvent CONNECT is especially valuable for  Cvent partners as it provides them with access to new information on leveraging their Cvent partnership.


email notification

Rule of Thumb: Keep Attendees Engaged, Not Annoyed

When communicating with attendees, you have to err on the side of caution. Too much communication and they’ll stop paying attention or unsubscribe. Too little communication and they’ll be stressed about the event. There is a delicate balance you have to strike when preparing attendees for the event and onsite at the event. So, how


Capturing Buying Signals at Live Events

More than any other channel, live events offer the perfect opportunity to learn about clients and prospects. Event attendees send buying signals through the digital breadcrumbs they express at your event . By attending sessions, product solution areas, and scheduling meetings, attendees provide insights into their challenges, aspirations and buying preferences. Despite the time and resources spent


paragon events global tourism summit

How Paragon Events Reinvented the Global Tourism Summit

In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. With a complete revamp of the summit in mind, they needed a strategic rollout plan to increase attendance by at least 33%. “When we took over, they were using multi-products on a different platform,” explains Manager


Trade Show

Gathering Leads at Events: Best Ways to Feed the Funnel

When it comes to trade shows and conferences, leads are king. From sponsors to attendees, the goal is to make connections that can result in sales. Networking face-to-face continues to be one of the most effective ways to build connections. And, when it comes to strategy, events are a great tool to expand the reach