Dreamforce Recap: Survey Says…It Was a Hit!

What do surveys, tie dye and Salesforce have in common? Well, we’re here to answer that for you today. The Inquisium team was in San Francisco October 4-7 at...

9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


Millennials: We GET You! (Infographic)

One of the most important speeches I ever heard was about how each generation perceives the world. In the case of Boomers such as myself, we couldn’t wait to leave our parents’ homes to strike out on our own. So when, in some cases, the children of Boomers preferred to live at home, many of


The Event Effect CrowdCompass by Cvent

Report: What Do Attendees Want from Your Events?

There you sit. Toiling away for months to make your next event the best one ever. You’ve lost sleep over new event tech and F&B spreadsheets. Driven your friends out of their minds with your unsolicited advice on “resource allocations” and “crowd management” for their kindergartners’ birthday parties. You’ve got a personal relationship with the


Wi-fi User

3 Ways To Use LinkedIn for Events

Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being


Market your hotel restaurant

Conference Experience vs. Revenues: Can You Serve Two Masters?

Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their


Hotel Strategy

Conference Sponsors Need an Activation Boost

In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A


SMERF Marketing

Building Conference Communities: 5 Tips from the TV Sitcom Cheers

Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I


Event Marketing: The Power of Personas

Does your event marketing tool kit include personas? If so, stick around. We’ll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty. For those not as familiar with personas, here’s a quick lesson… Personas help us better understand the needs, wants, desires and ultimately, the buyer decision triggers


Meeting Specialists Take the Chaos out of Last-minute Check-in

As an event planner, you’re a multi-tasker, do-it-yourselfer, master of details. And we can totally relate. Created by a certified meeting planner over 30 years ago, pc/nametag not only offers the convenience of customized name tags and registration products, but we also understand your specific needs and provide the best advice possible – before, during