planner looking at schematics to calculate event ROI

Event ROI Calculation: Top Five Questions

In our last post, we identified the costs and benefits involved in running an event. While some measures such as direct costs or direct revenue are pretty straightforward, other event ROI drivers such as opportunity costs, attributed revenue and knowledge exchange can be a bit more challenging to understand. Let’s dive into the most common


determining drivers of event ROI

The Essential Drivers of Event ROI

To get a true calculation of event ROI, you need to take a deep dive into both the costs and benefits of running an event. Far more than simply adding up the direct costs to produce an event and the direct revenue it delivers, it’s important to understand the full spectrum of costs and benefits.


customer success group cvent

Everything You Need to Know about Cvent’s Customer Success Groups

Cvent’s Customer Success Groups are a great way to connect with peers, discover new product features and functionalities, and engage with the latest industry trends. These free live events offer useful insights any Cvent user can benefit from. What is a Customer Success Group? Customer Success Groups are half-day seminars taking place in a city


Getting Started on Event ROI

Event ROI is an elusive goal for many event marketers as they seek to design campaigns to align with the financial realities of the business. Generating measurable customer demand from their programs and improving ROI calculations have moved from “nice to have” to “must have” metrics. Even though corporate leaders want marketers to become more


cheering audience at event

How to Plan an Event: The Basics

Not sure how to plan an event, or even where to start? Maybe you were recently assigned an event to plan by your manager or you’re just starting out in the field, either way, there are a few basics for how to plan an event. The most important thing to remember is that no two


3 Gamification Examples to Inspire Your Next Event

At an event, the disengaged attendee is an event planner’s worst enemy. If you’re looking for a way to get attendees to pay attention and participate at your event, gamification could be the perfect way to make sure your attendees are taking part in the proceedings. While gamification isn’t new to the industry, it can


Crowd clapping at Cvent CONNECT

[Webinar] The Power of Personalization

The days of cookie-cutter events are long gone. Attendees want a unique experience, one that fits them perfectly. But how do you personalize an event for hundreds or thousands of attendees? It’s easier than you might think with the help of data and automation. Our newest webinar will show you everything you need to know


How Well Do You Execute Events?

It seems like a simple question. How well do you execute events? But when you look closely, you realize how much can improve. Event execution is an organization’s ability to execute their defined event strategy. A strategy isn’t successful if it can’t be executed, after all– but it’s also about doing it efficiently and effectively.


calculating return on events

Gauging Return on Events

Gauging the return on your events can be complex. The traditional notion of Return on Investment (ROI) of net income divided by the original cost of an investment results in some percentage increase or decrease in the amount invested. Let’s apply that theory to events and meetings. Events such as trade shows and conferences generate