Marketing vs. Events: Who Owns What?

We’ve recently written a number of posts on how events fit into the marketing mix and how event management technology should be positioned as a part of your marketing...

How to Pick the Perfect Attendee Gift for Any Event

Everyone loves receiving gifts and your event attendees are no different. Your goal as the planner is to use a gift to your advantage and make a positive lasting impression. This seems easy – it isn’t. Trust me, I’ve been there. I was once asked to order thank you gifts for our keynote speakers and thought it


GBTA Meetings Education program

Upcoming Webinar: Cvent Features You Need For Your Next Event

What if there was no event technology? Event planners would spend countless hours creating events the “old-fashion way.” Luckily, there is no need to worry about event planning taking hours anymore because Cvent is always evolving to help make the process faster. At Cvent, there are always new features and products that are being released.


Survey Basics: Types of Surveys

Surveys might seem effortless, as if they take no time to create. If you’ve ever built a survey, you know that’s not the case. Surveys, research, and data get complicated quickly. If you don’t work with research often or are new to it, it’s overwhelming. The two instruments used to conduct surveys are questionnaires and


Event Strategy

How to Create a Successful Event Strategy

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals.


7 Creative Event Food Displays

Events are all about your attendee’s experience and one of the easiest ways to make a lasting impression with them is through food. As the planner you want your attendees talking about everything at your event, from the keynote speaker to the decor. The end goal is to have the event really stay on their


5 Reasons Why You Need to Get Cvent Certified Today

Most people can agree that they don’t like tests. Tests are stressful and take time to study for. The moment when you pass a test, however, makes all of the stress and time put into it so worth it. Passing the Cvent Certification exam feels the same way; you are proud to be known as


crowd looking to stage

Leadership Summit: Planner Perspectives

Prior to the start of Cvent CONNECT, Cvent held its fourth annual Leadership Summit. This one-day, invite-only session provided learning and engagement for nearly 300 senior leaders in the meetings and events industry. In addition to keynotes from Terry Jones, founder of Travelocity.com and Kayak.com, and Dennis Snow, a former Walt Disney World executive, three


Why You Need a Business Transient Travel Program

Given that as much as four percent of a company’s total revenue is spent on business transient travel for employees, and within that spend, 15 to 25 percent of their travel budget goes towards hotel costs, it’s not surprising that companies seek ways to economize business traveler expenses and improve overall management of travel programs.


power of live

What IS the Power of Live Events?

You might have noticed that we think the Power of Live Events is a pretty big deal. But what is it? And why is it important? In today’s busy world, it can feel like technology has taken over. But really, the value of face-to-face interactions is greater than ever. The Power of Live Events happens when