May 01, 2018 // 2 min read
One of the more notable trends in the events space is capturing and analyzing event data, enabled by the use of technology, to better understand conference attendees. Technology platforms...
May 01, 2018 // 5 min read
Promotion is a critical part of any event and requires creativity and some advanced planning. To create the perfect promotion plan, there are a few things to keep in mind. When deciding on how to promote your event, the main factors are time and money. Luckily, with technology that allows automation, it’s easier than ever
April 26, 2018 // 3 min read
You’ve been sourcing information from the start. Up to this point, you might’ve sent targeted emails based on session interest and occupation, you’ve sent emails that use their name in the greeting, and it’s time to use the information you’ve gathered. You don’t want to bother attendees with unnecessary data gathering, so when you get
April 25, 2018 // 9 min read
Augmented reality and virtual reality are two of the biggest buzzwords in the technology industry right now, and for good reason. The technology, although not brand new, is developing rapidly and has huge potential to impact nearly every industry. From the fun implementation of AR in the popular Pokémon Go game to the life-changing uses
April 17, 2018 // 4 min read
How do you typically find a venue? Like a lot of planners, you may start with a Google search. From there, you create a spreadsheet, start to identify criteria, send a few emails, call a few locations, and come up with a solid list of potential venue options. But how long did that take you?
April 12, 2018 // 3 min read
Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when using email marketing. The one that can cause the most harm? Unsubscribes. If you lose your audience, you miss out on the opportunity to personalize and interact. Emails are one of the number one ways to
April 10, 2018 // 4 min read
If you’re anything like me, you show up to networking events starving. The end of the day barreled toward you and there was no time to eat a snack. After all, there will be food at the event, right? You get to the event and the first thing you do after getting a name badge
April 04, 2018 // 4 min read
You may not be aware of how critical branding is, but think about it. You can recognize a Starbucks cup a hundred feet away. Glistening golden arches serve as a siren call, beckoning you to McDonald’s. Why then, would you place less emphasis on your own company’s branding? A brand is more than just pretty
March 29, 2018 // 3 min read
The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form
March 20, 2018 // 4 min read
After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how to determine ROI, but they do understand money. Whether your budget is small or large, it’s important to know where each dollar is going. If you
