January 30, 2019 // 5 min read
How to Plan an Event: The Basics
Not sure how to plan an event, or even where to start? Maybe you were recently assigned an event to plan by your manager or you’re just starting out...
January 24, 2019 // 5 min read
3 Gamification Examples to Inspire Your Next Event
At an event, the disengaged attendee is an event planner’s worst enemy. If you’re looking for a way to get attendees to pay attention and participate at your event, gamification could be the perfect way to make sure your attendees are taking part in the proceedings. While gamification isn’t new to the industry, it can
January 17, 2019 // 1 min read
[Webinar] The Power of Personalization
The days of cookie-cutter events are long gone. Attendees want a unique experience, one that fits them perfectly. But how do you personalize an event for hundreds or thousands of attendees? It’s easier than you might think with the help of data and automation. Our newest webinar will show you everything you need to know
January 16, 2019 // 3 min read
How Well Do You Execute Events?
It seems like a simple question. How well do you execute events? But when you look closely, you realize how much can improve. Event execution is an organization’s ability to execute their defined event strategy. A strategy isn’t successful if it can’t be executed, after all– but it’s also about doing it efficiently and effectively.
January 15, 2019 // 3 min read
Gauging Return on Events
Gauging the return on your events can be complex. The traditional notion of Return on Investment (ROI) of net income divided by the original cost of an investment results in some percentage increase or decrease in the amount invested. Let’s apply that theory to events and meetings. Events such as trade shows and conferences generate
January 09, 2019 // 3 min read
Event Website Basics
It may seem daunting to build an event website. Really, it’s easier than ever (you don’t need a web developer any more!) – if you’re using the right tool. But even before you begin to build, there are a few things you’ll need to figure out. If you’re brand new to website design this post will cover a few
January 03, 2019 // 2 min read
45 Things That Can Go Wrong at Events
Picture this, you spend three months planning your biggest event yet and the day comes and things start to go wrong. If you’re an experienced event planner then you know this is bound to happen, but if this is your first event you might be caught off guard. Here’s a list of things that can and
January 02, 2019 // 5 min read
What Makes a Great Attendee Experience?
A great attendee experience starts long before the event begins. It’s all about delivering a seamless, personalized event experience. More than that, it’s about gathering data on attendees that can be used to personalize their experience and gain greater insights. The level of engagement is determined by convenience, personalization, networking, attendee data capture, and appointment
December 27, 2018 // 3 min read
Different Names for Event Planners
There are names for everything. Often, there are more names than necessary for one thing. When it comes to job titles, it can be hard to figure out what each means. In the world of event planning, that’s incredibly true. There are many names for event planners. Event planning fits under different titles, some of
December 20, 2018 // 2 min read
Event Planning Challenges Solved
A recent survey of event planners revealed that the greatest event planning challenges often revolve around two factors: time and money. These challenges can vary, depending on the stage in the event lifecycle, as well as the key stakeholder managing that stage. Event Planning Challenges In their constant juggling of tasks, event planners identified the