November 02, 2016 // 4 min read
Report: What Do Attendees Want from Your Events?
There you sit. Toiling away for months to make your next event the best one ever. You’ve lost sleep over new event tech and F&B spreadsheets. Driven your friends...
November 02, 2016 // 3 min read
3 Ways To Use LinkedIn for Events
Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being
November 02, 2016 // 4 min read
Conference Experience vs. Revenues: Can You Serve Two Masters?
Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their
November 02, 2016 // 3 min read
Conference Sponsors Need an Activation Boost
In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A
November 02, 2016 // 4 min read
Building Conference Communities: 5 Tips from the TV Sitcom Cheers
Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I
October 31, 2016 // 3 min read
Event Marketing: The Power of Personas
Does your event marketing tool kit include personas? If so, stick around. We’ll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty. For those not as familiar with personas, here’s a quick lesson… Personas help us better understand the needs, wants, desires and ultimately, the buyer decision triggers
October 31, 2016 // 4 min read
Meeting Specialists Take the Chaos out of Last-minute Check-in
As an event planner, you’re a multi-tasker, do-it-yourselfer, master of details. And we can totally relate. Created by a certified meeting planner over 30 years ago, pc/nametag not only offers the convenience of customized name tags and registration products, but we also understand your specific needs and provide the best advice possible – before, during
October 31, 2016 // 4 min read
Are You Hip Enough To Attract a Younger Audience?
Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to the younger generation
October 31, 2016 // 2 min read
Proximity Marketing for Your Trade Show
If you have not heard about proximity marketing, it has been on the rise. Proximity marketing uses blue tooth and Wi-Fi from a mobile device to find potential prospects in close proximity to send customized messaging. In a recent study, mobile advertising was projected to grow to $95 billion by 2018. There are a few
October 31, 2016 // 4 min read
7 Tips for Encouraging Social Media Engagement During Your Event
Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing