Event Promotion

The Best Ways to Promote Your Events

Promotion is a critical part of any event and requires creativity and some advanced planning.  To create the perfect promotion plan, there are a few things to keep in mind. When deciding on how to promote your event, the main factors are time and money. Luckily, with technology that allows automation, it’s easier than ever


Satisfy Your Craving for High App Adoption

Satisfy Your Craving For High App Adoption

Building your mobile event app may seem like a big effort, but it’s actually pretty easy. We know as an event professional you’re super busy, and you want all your work to be worthwhile. For that reason, the fear of a poorly adopted mobile event app may outweigh the need for an app altogether. That


Power of Personalization Emails

Emails That Won’t Cause an Unsubscribe

Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when using email marketing. The one that can cause the most harm? Unsubscribes. If you lose your audience, you miss out on the opportunity to personalize and interact. Emails are one of the number one ways to


Event Branding

Rate Yourself: How’s Your Event Branding Game?

You may not be aware of how critical branding is, but think about it. You can recognize a Starbucks cup a hundred feet away. Glistening golden arches serve as a siren call, beckoning you to McDonald’s. Why then, would you place less emphasis on your own company’s branding? A brand is more than just pretty


Event Invites

There’s Tech for That: Event Invites

To print or not to print? While printed invitations are beautiful, they’re also costly, easy to lose, and hard to track. Today, the pros of using online email marketing tools often outweigh the cost and challenges that come with mailing printed invitations. Technology has improved drastically. If you haven’t thought about sending email invitations or


Power of Personalization

Registration Forms Attendees Want to Fill Out

The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form


barcode scanner

The Business of Events: Digitizing Your Event Data

Relegating your event data “offline” is a missed opportunity.  As a marketer, it’s in your best interests to use the information you capture onsite at your live events to build a better, more complete profile of your attendees. From C2B to B2B, “generic” is a marketer’s worst enemy. What you don’t know *will* hurt you.


Website

Branding Your Event Website: 6 Things To Remember

These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognize the site as belonging to the


More than Surveys: How to Gather Key Data Onsite at Your Events

It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels.  And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and