Rate Yourself: How’s Your Event Branding Game?

You may not be aware of how critical branding is, but think about it. You can recognize a Starbucks cup a hundred feet away. Glistening golden arches serve as...

Event Invites

There’s Tech for That: Event Invites

To print or not to print? While printed invitations are beautiful, they’re also costly, easy to lose, and hard to track. Today, the pros of using online email marketing tools often outweigh the cost and challenges that come with mailing printed invitations. Technology has improved drastically. If you haven’t thought about sending email invitations or


Power of Personalization

Registration Forms Attendees Want to Fill Out

The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form


barcode scanner

The Business of Events: Digitizing Your Event Data

Relegating your event data “offline” is a missed opportunity.  As a marketer, it’s in your best interests to use the information you capture onsite at your live events to build a better, more complete profile of your attendees. From C2B to B2B, “generic” is a marketer’s worst enemy. What you don’t know *will* hurt you.


Website

Branding Your Event Website: 6 Things To Remember

These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognize the site as belonging to the


More than Surveys: How to Gather Key Data Onsite at Your Events

It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels.  And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and


The Business of Events: Get to Know Your Attendees a Little Better

One quick question about your live events: when it comes to attendee data, are they a goldmine or a landmine? For many marketers, it could go either way. When it comes to conference, meeting, and trade show data, even some of the best-of-the-best marketers are flying blind, with little or no insight about attendee behavior


Mobile event app marketing

Upcoming Webinar: Achieve More in Less Time–Register Now!

Did you know that it’s easy to tap into the power platform? Join us for an upcoming webinar where you’ll hear how you can use Cvent technology to help you save time and gain efficiency. Plus, learn how a mobile event app can help you create a more engaging experience for your attendees. Webinar: Achieve More


Event Planner

Out With The Old, In With The New: Embracing Change – Cvent FLEX

There is an age-old expression, “the only constant in life is change.” But oftentimes this term manages to hold a negative connotation. For one reason or another, change as a concept has gotten a bad rap. Adaptation and adoption are key, yes, but is it possible that change is a good thing? Ladies and gentlemen,


Social Media

5 Innovative Ways to use Social Media at Your Next Event

Social media is integrated into every aspect of our day-to-day lives. It’s no longer a question whether or not to use it at events. The question now is how to use it to its best advantage.  From a digital conversation to free event marketing from your attendees, social media can provide enormous benefits for your event.