5 Questions to Ask When Creating an Event Concept

In conceptualizing an event, brainstorm to determine the experience, develop the concept then design the experience. There are five important questions to ask in creating the event concept: 1. Why is the event being held? Identify the importance and viability of holding the event. 2. Who are the event’s stakeholders? Understanding the event environment is fundamental


5 Ways to Power Up Your Planning Strategy with Pokémon Go

Since the launch of Pokémon Go, traveling mobs of people attached to their smartphones is not uncommon. But what is it about the Pokémon Go phenomenon that’s causing people to walk aimlessly around their neighborhood to catch imaginary creatures? Meeting and event planners take note. Here are five ways event professionals can power up their


5 Perks of Being a Cvent Advocate

There’s a bustling VIP community of enthusiastic meeting and event planners sharing their experiences and connecting with each other. Don’t be left out! Seize the opportunity to engage with these expert planners, marketers, and Cvent customer success agents. Not convinced? Here are five advantages to becoming a Cvent Advocate: 1. Network with like-minded individuals By


Maui Jim: Create Meaningful Connections through Experiences

Have you ever been given a gift that’s been wrapped in its plastic shopping bag with the tag still on it? We aim to give gifts that make others feel good, appreciated, and valued. But regardless of what’s inside, sometimes the careless delivery devalues the impact and meaning behind the gift. When talking about corporate


Blogger Community

Tuesday Tip: Reach Out to Your Blogger Community

Bloggers and big industry players should be a key part of your event marketing strategy. Reaching out to influential professionals in the event industry will broaden your event’s reach and spark social media activity. Well known guests give your event credibility and lead to extra promotion by word-of-mouth — which is consumers’ most trusted form


Event Planner

What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will encourage the best in the business to share ideas, build stronger relationships, and deepen their knowledge of the industry. On Tuesday, June 28, event and hospitality


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to


Top 10 Best Planner Tips: What You Shouldn’t Leave to Luck

We could all use a little luck on St. Patrick’s Day. And as event planners, we could use a little extra luck every day. Though we would love to plant you a garden of four-leaf clovers, luck happens when you’re prepared. It’s the only way to create your own luck. We’ve spoken to our top


Mobile App Cvent CONNECT

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to