Creating Attendee Personas as Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character...

3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can get in on


SMERF Marketing

Does Your Hotel Have the Best SMERF Marketing Strategy?

In the events world, SMERF groups may need extra guidance from the hotel staff. When you think about new projects you’re tasked with at work, if the task is foreign to your job, it can be a challenge to find the right resources as you approach it with caution. It may require extra guidance or


Three Detours To Scoring a Conference Registration YES

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the


Exhibitor Pre-Show Emails: Stop Pushing, Become Pullable

I just returned from a wonderful trade show. Unfortunately, the onslaught of pre-show emails from exhibitors was relentless and annoying. I shared a cab ride from the airport to the show with a fellow attendee. When I asked: “What did you think of all those emails from exhibitors last week?” I realized he was even


10 Tips for Designing Gala Events That Sparkle

Tuxedos, lace, the swish of taffeta, and the clink of champagne glasses. ‘Tis the height of the season for galas and glamorous balls. The next time you need to pull out all the stops and design an unforgettable gala, keep these tips in mind. Even with budget constraints, you can still blow your guests away


Creating Classy Christmas Centerpieces

Whether budgets are high, moderate or low, a great centerpiece is an easy way to reinforce an event theme at any time of the year. The following examples illustrate the use of snowglobes, ornaments, decorative elements from nature (e.g. branches, berries) and, of course, candles. Candles Candles elevate just about any centerpiece. Surround them with tinsel,


10 Reasons Social Media Matters for Today’s Event Planner

There is so much happening with social media today it is almost overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their head around social media and process what it all means. I imagine this is how it felt when new mediums like TV and radio


Creative Hotel Coffee Breaks

What to Include in Your Invitation Reminder Emails

One of the most common questions event planners ask us is, “Now that I’ve sent out my email invitation, what can I do to increase my response rate?” Invitation reminders are a great answer. Invitation reminders can be sent to all meeting invitees who have not yet responded to your event invitation. In Cvent, these