Savvy Tag Talk: Do You Have a Passion for Last-Minute Details?

As the leading source of registration and meeting supplies, we know a thing or two about name tags, as well as how to make event check-in and ultimately your meeting the best it can be. Our founder, a certified meeting planner, experienced first-hand all the challenges of event registration. In 1985, pc/nametag® founder began developing


meetings management

4 Genius Marketing Strategies to Make Your Industry Event Shine

Let’s face it, there are tons of brands that don’t exude glamour or excitement. Sure, if you’re in the business of selling luxury cars or virtual reality technology, you’ll probably find that it’s easy to persuade people to engage with your content or attend your event. But what if you work in a so-called “boring”


Instagram and Snapchat

Instagram vs. Snapchat: The Power of Storytelling

It seems like every time you finally master a social media platform, an update is released or a new network is introduced. Two of the most popular social media providers, especially among millennials, are Instagram and Snapchat. With 80 million Instagram photos shared per day and more than 8 billion Snapchat video views, both networks’


Tuesday Tip: Send a Save the Date Email

It might seem obvious, but your “Save the Date” is a crucial driver of event success. The “Save the Date” is often the first touch point event professionals have with their potential attendees. An effective invitation sets the tone for the event and prepares the attendees for what they can expect. Forgetting this step will


Beyond the Ghost: The Secret to Event Snapchat Success

Snapchat is proving itself as more than a 24-hour content sharing app. What was once seen as a social media platform for kids is now widening its user demographic to older generations. B2B and B2C companies are taking note and leveraging Snapchat to add another level of customer engagement to their marketing arsenals. The same


5 Questions to Ask When Creating an Event Concept

In conceptualizing an event, brainstorm to determine the experience, develop the concept then design the experience. There are five important questions to ask in creating the event concept: 1. Why is the event being held? Identify the importance and viability of holding the event. 2. Who are the event’s stakeholders? Understanding the event environment is fundamental


5 Ways to Power Up Your Planning Strategy with Pokémon Go

Since the launch of Pokémon Go, traveling mobs of people attached to their smartphones is not uncommon. But what is it about the Pokémon Go phenomenon that’s causing people to walk aimlessly around their neighborhood to catch imaginary creatures? Meeting and event planners take note. Here are five ways event professionals can power up their


5 Perks of Being a Cvent Advocate

There’s a bustling VIP community of enthusiastic meeting and event planners sharing their experiences and connecting with each other. Don’t be left out! Seize the opportunity to engage with these expert planners, marketers, and Cvent customer success agents. Not convinced? Here are five advantages to becoming a Cvent Advocate: 1. Network with like-minded individuals By


Maui Jim: Create Meaningful Connections through Experiences

Have you ever been given a gift that’s been wrapped in its plastic shopping bag with the tag still on it? We aim to give gifts that make others feel good, appreciated, and valued. But regardless of what’s inside, sometimes the careless delivery devalues the impact and meaning behind the gift. When talking about corporate