Tuesday Tip: Send a Save the Date Email

It might seem obvious, but your “Save the Date” is a crucial driver of event success. The “Save the Date” is often the first touch point event professionals have with their potential attendees. An effective invitation sets the tone for the event and prepares the attendees for what they can expect. Forgetting this step will


Beyond the Ghost: The Secret to Event Snapchat Success

Snapchat is proving itself as more than a 24-hour content sharing app. What was once seen as a social media platform for kids is now widening its user demographic to older generations. B2B and B2C companies are taking note and leveraging Snapchat to add another level of customer engagement to their marketing arsenals. The same


5 Questions to Ask When Creating an Event Concept

In conceptualizing an event, brainstorm to determine the experience, develop the concept, then design the experience. There are five important questions to ask when creating the event concept: 1. Why is the event being held? Identify the importance and viability of holding the event. 2. Who are the event’s stakeholders? Understanding the event environment is fundamental to


5 Ways to Power Up Your Planning Strategy with Pokémon Go

Since the launch of Pokémon Go, traveling mobs of people attached to their smartphones is not uncommon. But what is it about the Pokémon Go phenomenon that’s causing people to walk aimlessly around their neighborhood to catch imaginary creatures? Meeting and event planners take note. Here are five ways event professionals can power up their


5 Perks of Being a Cvent Advocate

Update July 3, 2018: Cvent Advocates is now Cvent Celebrity. Click here to learn more. There’s a bustling VIP community of enthusiastic meeting and event planners sharing their experiences and connecting with each other. Don’t be left out! Seize the opportunity to engage with these expert planners, marketers, and Cvent customer success agents. Not convinced?


Maui Jim: Create Meaningful Connections through Experiences

Have you ever been given a gift that’s been wrapped in its plastic shopping bag with the tag still on it? We aim to give gifts that make others feel good, appreciated, and valued. But regardless of what’s inside, sometimes the careless delivery devalues the impact and meaning behind the gift. When talking about corporate


Blogger Community

Tuesday Tip: Reach Out to Your Blogger Community

Bloggers and big industry players should be a key part of your event marketing strategy. Reaching out to influential professionals in the event industry will broaden your event’s reach and spark social media activity. Well known guests give your event credibility and lead to extra promotion by word-of-mouth — which is consumers’ most trusted form


Event Planner

What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will encourage the best in the business to share ideas, build stronger relationships, and deepen their knowledge of the industry. On Tuesday, June 28, event and hospitality


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to