4 Ways to Gather Meaningful Insights from Your Event

It is well known that face-to-face events provide your attendees with an unparalleled opportunity for collaboration, education, and networking. What is often overlooked (and is becoming more vital with...

5 Reasons Event Planners Should Use Real Time Response Technology

It’s time to up the ante and make your events even better and more valuable than ever. A great way to do this is by adding real-time response technology to your events. When you use live polling for your audiences, you’ll find that your attendees become more attentive, interactive, and invested in the proceedings. Keep


Understanding Probability vs. Non-Probability Sampling

Sampling can be a confusing concept for anyone carrying out survey research projects. Knowing some basic information about survey sampling designs and how they differ can help you understand the advantages and disadvantages of various approaches. The two main methods used in survey research are probability and non-probability. Probability gives all people a chance of


Guide to the Five Types of Survey Questions

Have you ever sat down to create a survey and realized that every word you use matters? Seriously, your words, question order, and answers shape how each person takes that survey. If you don’t pick carefully, you could create either a biased or meaningless survey. The worst thing you could do is spend time creating


Survey Basics: Types of Surveys

Surveys might seem effortless, as if they take no time to create. If you’ve ever built a survey, you know that’s not the case. Surveys, research, and data get complicated quickly. If you don’t work with research often or are new to it, it’s overwhelming. The two instruments used to conduct surveys are questionnaires and


Understand Your Consumers With These Market Research Questions

The key to successful events and products is really understanding your market. Launching a new product or service can be stressful and promoting them can be difficult. That’s why understanding what your market needs from you is essential and why strong market research is important. The best way to understand your market is to get the


Advantages and Disadvantages of Online Surveys

Over the past decade, the use of online and mobile research methods like online surveys has skyrocketed.  Thanks to technological advances, you can now conduct research for a fraction of the cost and time. This makes collecting data easier than ever and better for everyone. After every event, especially Cvent CONNECT, we use online surveys


5 Simple Steps for Analyzing Attendee Feedback

Being able to understand your attendees’ feedback is huge. This can be difficult, though. Comment cards and surveys can be seen as highlighting your failures, but they’re incredible tools to analyze your successes. That’s why it’s so critical to understand the feedback you collect and improve from it. Questionnaires allow planners to measure the extent


[NEW EBOOK] Event Management Technology for Dummies

Over the years, it’s become more and more apparent that the meeting and events industry is changing. Now, technology is everywhere. From mobile event apps to registration websites, venue sourcing sites to increased data and analytics, there’s no part of the event lifecycle that doesn’t use event management technology in some way. Technology is vital


Post Event Followup

What to Say to Attendees After Your Event

Your event is over. But it isn’t really. Attendees might not be onsite attending sessions and networking, but the event isn’t ever truly over. Post-event is a key time to gather information and make a final, lasting impression. So how do you personalize the last communication you have with your attendees and what data do