Tips for Measuring Frequency of Usage in Surveys

There are two ways to get to the question of frequency of use. The first is to analyze your transactional data and create a suitable measure, such as the...

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Online Survey Best Practices: Please Select all that Apply

Multiple select question types is one of the most commonly used items in survey questionnaires. But like any question type, there are several online survey best practices that go along with the multiple select (or Select all that apply) question type. Always include a None option as an exclusive choice Take the example survey question


Survey Response Design: Mutually Exclusive & Collectively Exhaustive Categories

At minimum, two specific characteristics define a good list of response options for survey questions.  First, the categories (response options) must be mutually exclusive, which means they do not overlap with one another.  Second, survey response options must be collectively exhaustive, meaning they provide all possible options that could comprise a response list.  Let’s take


15 Key Questions for B2B Market Research Surveys

If you’re marketing products or services in the business-to-business (B2B) space, you’ll want to read today’s blog post. It will show you questions you can ask potential customers to determine if your business idea is viable. Since every business is different, some of these questions may not be relevant. However, they provide a jumping point for


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Know Your Rows and Columns: How to Do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for


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Survey Basics: Types of Survey Designs

The vast majority of survey research projects are studies at a single point in time of a specified population, such as employees, customers or the general public.  Fewer web survey designs track opinions over time.  This post outlines the different types of surveys carried out by researchers. Point-in-time surveys are called cross-sectional studies.  They study


Survey Data Analysis: Descriptive vs. Inferential Statistics

It is crucial that you consider reporting a main element of your web survey design at the outset of your research project.  What you can say about your results hinges heavily on the types of analyses your questions and the capabilities of your response scales.  Today, I will outline the difference between the two major


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Forced Choice Survey Questions

There are many ways to design survey questions that allow you to collect more actionable data. Forced choice survey questions makes survey respondents choose a response option that indicates a definitive opinion.  These questions eliminate Don’t Know and Neutral response options, because they are designed to force respondents to express an opinion or attitude.  Forced choice


When Designing Surveys, Keep Survey Reporting in Mind from the Start

When undertaking survey research projects, many organizations treat reporting as secondary to designing an instrument (the survey questionnaire), selecting a survey sample, and managing data collection activities. While these aspects are important, project managers would be well-served to make reporting an integral consideration at the outset in planning and conducting a survey. By prioritizing survey reporting


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Market Research Process: 6 Steps to Project Success

Did you know there are 6 steps in the market research process?  While this process speaks directly to marketing research professionals, the process applies to HR, customer or education surveys as well: Identify and define the problem. Before you start any web survey project, you should identify the key issues you hope to be able to