Exclusive Study Reveals how Top CMOs Measure Event ROI

“In terms of our B2B marketing mix, events are the most important things that we do. Our customers are out in the field all the time, so, for example, sending an email, and thinking we’re going to get a response, is just not how it works. Digital is an important part of the mix, and


9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


3 Things that Keep Hoteliers Up At Night

5 Ways to Save on Event Costs

By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally


Event Budgeting: 9 More Tips for Avoiding Sticker Shock

It’s not easy to create an event budget with no surprises. There are often unanticipated expenses, fees and incidentals that can add up quickly. Here are some important costs to keep in mind to avoid sticker shock. Wi-Fi Don’t assume that this is included. Wi-Fi costs need to be clarified for both guests rooms and


4 Kickstarters for Creating “Wow” (Without Breaking the Bank)

When the sky’s the limit for your budget, creating “wow” moments at your meeting is more a matter of imagination and logistics than anything else. But for the vast majority of meeting professionals who find the pressure is always on to exceed expectations and deliver a truly memorable event while working with a tight budget,


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Conference Experience vs. Revenues: Can You Serve Two Masters?

Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their


Hotel Marketing Stunts

Are you Negotiating for the Right Things for F&B?

I have found that when I ask colleagues why they are attending a meeting, I get answers like, networking, education, etc. But when they return and I ask how the meeting was, they usually start describing the food and beverage events. Ergo, food and beverage is important to the success of your meeting. People generally


How to Collaborate with Marketing and Meetings Management

For the last decade, the meetings management conversation has revolved around risk management, compliance, and cost savings. However, travel managers still struggle with how to fully wrap their arms around meetings and events, with technology being a key solution. On the flip side, marketing events, such as road shows and user conferences, are measured by


Group Business Data at Work

How to Implement a Meetings Technology Tool

The final piece of the meetings management puzzle is choosing and implementing technology. People often wonder why we put this step last, but it’s because you need to know your goals with technology (and meetings) in order to get the most out of it. The best technique for implementation is to do it in phases.