Cvent CONNECT Europe 2017: Key Takeaways

With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving...

New Study: How to Harness the Power of Live Event Data

Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,


How Event Technology Makes Sustainable Planning Simple

As concern for climate change becomes more pressing, event planners will be forced to manage resources more efficiently. And since a plurality of event attendees are now millennials, it’s increasingly demanded. Of course, event planning can seem costly and complex enough without having to calculate your carbon footprint, but streamlining just a few processes with




Exclusive Study Reveals how Top CMOs Measure Event ROI

“In terms of our B2B marketing mix, events are the most important things that we do. Our customers are out in the field all the time, so, for example, sending an email, and thinking we’re going to get a response, is just not how it works. Digital is an important part of the mix, and


9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


GBTA Meetings Education program

5 Ways to Save on Event Costs

By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally


Event Budgeting: 9 More Tips for Avoiding Sticker Shock

It’s not easy to create an event budget with no surprises. There are often unanticipated expenses, fees and incidentals that can add up quickly. Here are some important costs to keep in mind to avoid sticker shock. Wi-Fi Don’t assume that this is included. Wi-Fi costs need to be clarified for both guests rooms and


4 Kickstarters for Creating “Wow” (Without Breaking the Bank)

When the sky’s the limit for your budget, creating “wow” moments at your meeting is more a matter of imagination and logistics than anything else. But for the vast majority of meeting professionals who find the pressure is always on to exceed expectations and deliver a truly memorable event while working with a tight budget,