3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can get in on


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5 Easy Steps to Encourage Meeting Attendees to Use New Apps

If an association’s or company’s demographics fit a tech savvy profile, there it likely isn’t too hard to encourage meeting attendees to use new apps. What if attendees aren’t yet comfortable using mobile apps? I have worked with companies that run the gamut from a high level of comfort to nervousness to go anywhere near