Mobile Matters for Events

A mobile event app can deliver content to attendees in a format that’s easier for them to access. Traditionally, event attendees would get a big stack of paper guides,...

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The Power of Smart Content in Mobile Apps

Event mobile apps are transitioning from portable directories to personalization tools. Delivering specific content—reminders, suggestions, or push notifications—at the precise moment when it is most valuable (and based on attendees’ interaction with the app), not only enhances the attendee experience, but delivers a number of important benefits to planners. Direct attendee actions Messages that remind


A Push for Your Mobile Marketing

Push notifications via your mobile app are a great way to gain instant access to your attendees. As far as numbers go, 68% of users have enabled push notifications for their apps (the numbers are even better for those 18-34 years old at nearly 80%). And at least 70% of consumers reported that all types of


CrowdCompass VIP Admin Center Is a Time Saver for Planners

I’ve often wondered if studies could be done on the amount of time event planners spend on the back and forth emails and phone calls trying to get a speaker’s, exhibitor’s, or sponsor’s information in the right format. I’m sure you’re all familiar with those conversations. You: Hi, this is Sam from XYZ Event. We


Understanding Nomophobia and How It Affects Your Attendees

Forget food allergies— they were so 2015. The newest worrying trend for meeting planners is Nomophobia. Nomophobia (also known as No-Mobile-Phone-Phobia) is an overwhelming fear of being out of contact through one’s mobile phone. While nomophobia may not be listed in the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders (DSM) yet, it’s


3 Mobile-Friendly Channels to Help Boost Engagement Before Your Event

As you plan your event, you should also be planning how to engage with your attendees before they get to the show floor. Here are three mobile-friendly channels you can use to help boost pre-show engagement. Event page Your event web page should be live and ready to accept registrations. It should also have all


The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer the most important question


How Your Manual Processes Are Holding You Back

Despite technology advances, there are still plenty of events that are planned and run the old-school way: using spreadsheets to track and manage conference information, paper packets stuffed with printed informational sheets, mailed conference invitations, and even manual payment options. In fact, according to Cvent’s 2015 Global Event Industry Benchmark Study, 60 percent of respondents



Mobile is Here to Stay [Infographic]

Remember when Steve Jobs stood before the Macworld convention and touted the first-ever iPhone? Can you believe that was nearly 8 years ago? With more smartphones on the planet than people it’s fair to say mobile has come a long way since 2007. Mobile adoption rates aren’t the only thing that’s changed. In this infographic