The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer the most important question


How Your Manual Processes Are Holding You Back

Despite technology advances, there are still plenty of events that are planned and run the old-school way: using spreadsheets to track and manage conference information, paper packets stuffed with printed informational sheets, mailed conference invitations, and even manual payment options. In fact, according to Cvent’s 2015 Global Event Industry Benchmark Study, 60 percent of respondents



Mobile is Here to Stay [Infographic]

Remember when Steve Jobs stood before the Macworld convention and touted the first-ever iPhone? Can you believe that was nearly 8 years ago? With more smartphones on the planet than people it’s fair to say mobile has come a long way since 2007. Mobile adoption rates aren’t the only thing that’s changed. In this infographic


Mobile App Cvent CONNECT

The Route to Mobile Event App ROI [Infographic]

Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event. Paint a bigger picture by looking at the return beyond metrics. Ready


Content Marketing Mobile

Are You Hip Enough To Attract a Younger Audience?

Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to the younger generation


Social Media Marketing

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing


Boss

New Mobile Feature: Sponsorship Updates

Planners understand that sponsorship (and keeping sponsors happy) is the secret sauce for event ROI, which also extends to your mobile event app. When we decide on updates to the CrowdCompass mobile app, we look to you – our customers – to find out industry trends, stakeholder expectations, and job challenges that can be alleviated


New Mobile Feature: Navigation Icons

If you’ve built a mobile event app before, you understand – setting up the navigation isn’t the most exciting part. But to your attendees, the navigation is a key part of how they engage with the app the first time they open it and for the rest of your event. The easier it is for