Creating Attendee Personas as Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis about him or her that includes their event needs,


5 Simple Steps to Managing an Event App

As a consultant and Technology Services Manager for dozens of clients, I have managed multiple activations of mobile apps for events. In the process, I developed a pretty foolproof system for successful implementation and adoption of the app while meeting organizational goals. If you are considering a mobile app for your event, or feel like


3 Ways CrowdCompass Has Prepared for iOS 8 and iPhone 6

Every year, you can count on Apple to make a major announcement about the new, exciting products it’s releasing. The big reveal is typically in September, but CrowdCompass had been preparing for the launch of Apple’s new operating system and hardware since June. While developers of individual apps must also stay current to support new


Mobile Elements All Exhibitors Can Use

The right mobile strategy can be great, and even exhibitors can get in on the attendee engagement. With over 6.8 billion mobile phone subscribers, it is an intuitive way to connect with your attendees. So, where should you start? Using mobile for lead retrieval Mobile is a great way to increase attendee engagement through lead


5 Smarter Ways to Use Your iPhone

Work smarter—not harder. We’ve all heard the expression. This is especially true for meeting and event planners who have a million little things to think of and get done in a timely manner. But it doesn’t matter if you’re an event planner, a speaker at a conference, an exhibitor at a convention, or someone attending


Meeting Technology at Cvent

Networking 22nd Century Style: Is that Really You?

For most of us, it’s difficult to imagine what the future will look like 10 years, even one year from now. Yet there are futurist thinkers who are trying to envision what the Internet will look like in the 22nd century. Curious about what the Internet of the future could look like? One of the projections


The Graying and Growing Population and Event Apps

In an Administration on Aging report, The Next Four Decades: The Older Population in the United States 2010 to 2050, the projection is that one in five Americans will be age 65 or older by 2030. That’s 20% of the entire U.S. population! This should not be surprising to anyone. But digging a bit deeper


7 Ways to Stay on Top of Mobile Trends and Technology

I spend a lot of time learning about and discussing how people use technology, especially mobile. Recently, I was having a conversation with a colleague in his late 50s who mentioned being “too old” to understand how to use technology. This was the same conversation I had with a friend in their late 30s who


3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can get in on