How iBeacons Can Improve Your Event

Meetings tech expert Corbin Ball recently described iBeacons as having a major impact on events. But, why? (And what are iBeacons again?) iBeacons are another way for you to...


Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets


Are Your Promoters Really Promoting You?

The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction–it has proven to be one of the most accurate predictors of revenue growth. As a result, companies worldwide are adopting NPS as a simple yet effective measurement of


7 Ways the Apple Watch will Impact Meetings and Events

The hottest and what I believe is most fashionable wearable hit the market last week after months of speculation and anticipation. Aside from being aesthetically pleasing, the Apple Watch is poised to have a big impact on the lives of its users. I am one of the estimated 20 million people who will have an


Social Media Marketing

New Survey Highlights Reasons to Invest in a Mobile Event App

CrowdCompass and the Event Marketing Institute (EMI) have partnered on a research report covering the momentum of mobile event apps. The report reveals some key findings about “how attendees value and engage with mobile event apps.” It also reveals the obvious benefit/opportunity of mobile apps for planners: the cost savings on printing fewer directories. There


Market your hotel restaurant

3 Big Benefits of Using Apps For Small Meetings

You may not think about how small meetings can use an app, but there is something to be said about the impact of apps in this area. Small meetings typically have 20 – 100 attendees, and companies that host dozens of small meetings a year can see great value in mobile app adoption. Photo source:


Creating Attendee Personas as Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis about him or her that includes their event needs,


5 Simple Steps to Managing an Event App

As a consultant and Technology Services Manager for dozens of clients, I have managed multiple activations of mobile apps for events. In the process, I developed a pretty foolproof system for successful implementation and adoption of the app while meeting organizational goals. If you are considering a mobile app for your event, or feel like


3 Ways CrowdCompass Has Prepared for iOS 8 and iPhone 6

Every year, you can count on Apple to make a major announcement about the new, exciting products it’s releasing. The big reveal is typically in September, but CrowdCompass had been preparing for the launch of Apple’s new operating system and hardware since June. While developers of individual apps must also stay current to support new