Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale...

8 Spring Themes for Corporate Events

For many of us, the anticipation of spring is almost too much to bear. But when the weather gets finally warm, it’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after


5 Ways to Save on Event Costs

By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally


Unique Hotel Branding

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You


Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties shouldn’t fret. Instead of surrendering all dream guests to


meeting program risk

Transforming the Guest Experience with iBeacons

One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you


Market your hotel restaurant

3 Big Benefits of Using Apps For Small Meetings

You may not think about how small meetings can use an app, but there is something to be said about the impact of apps in this area. Small meetings typically have 20 – 100 attendees, and companies that host dozens of small meetings a year can see great value in mobile app adoption. Photo source:



Creating Attendee Personas as Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis about him or her that includes their event needs,