March 26, 2015 // 3 min read
Say, Just What is a Likert Scale Anyway?
If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale...
March 23, 2015 // 3 min read
8 Spring Themes for Corporate Events
For many of us, the anticipation of spring is almost too much to bear. But when the weather gets finally warm, it’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom
February 23, 2015 // 4 min read
Hotels Engaging Social Media-Savvy Guests With Perks and Prizes
They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after
February 04, 2015 // 3 min read
5 Ways to Save on Event Costs
By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally
February 04, 2015 // 5 min read
Hotel Branding Basics Every Hotelier Needs to Know
Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You
January 20, 2015 // 5 min read
Marketing Tips & Tricks For Independent & Boutique Hotels
We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties shouldn’t fret. Instead of surrendering all dream guests to
January 08, 2015 // 5 min read
Transforming the Guest Experience with iBeacons
One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you
December 18, 2014 // 2 min read
3 Big Benefits of Using Apps For Small Meetings
You may not think about how small meetings can use an app, but there is something to be said about the impact of apps in this area. Small meetings typically have 20 – 100 attendees, and companies that host dozens of small meetings a year can see great value in mobile app adoption. Photo source:
December 05, 2014 // 2 min read
[Infographic] Do Hotels Know What Meeting Planners Really Want in Promotions?
Marketing used to be an art. You went with what your gut and experience told you would work. Today, marketing is a science based on data. To be great at it (and sales), you must know the data behind the actions you want people to take. Recently, my company (Cvent) surveyed event and meeting planners
December 01, 2014 // 3 min read
Creating Attendee Personas as Part of Your Digital Strategy
Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis about him or her that includes their event needs,