Tips For Using Social Media To Increase F&B Sales

In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by...

Cvent Room Service

Room Service Trends that Raise Revenue

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room Service-The Need for Speed and Beyond, Ann Bagel Storck interviews Chris Hunsberger, Executive


Destination Marketing Expert

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re


A Gentle (or Not so Gentle) Reminder

There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different. Seldom will we achieve our desired number of completes without resorting to some polite arm twisting. The Inquisium survey platform offers survey invitation capacity. In


Three Detours To Scoring a Conference Registration YES

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the


Catering Terms: What do they mean?

Every industry has its jargon. Catering is no different. To make your job as a meeting planner easier, here are some terms you should know: A la Carte – each menu item is priced individually as opposed to an entire menu for one fixed price. A la Minute – food that is prepared to order,


Looking Beneath the Surface

Market research, and by association survey research in general, was not designed to be a random fishing trip. This is not to say that randomness isn’t important to our cause, but is not the key driver if you will. Yet, it seems as if so many projects occur at the whim of a CMO who


Banquet Service Ratios

Do you negotiate service levels? Do you ask hotels what their service ratios are? Understaffed meal service is not compatible with successful events; regardless of the quality of a catered function’s food and beverage, room setup, and overall ambience, poor service reduces significantly the attendees’ appreciation and enjoyment of the event. The cost of labor


5 Key Tips for Stakeholder Surveys

At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success. “A survey is the natural way to go about this, but while the survey concept is straightforward, effective execution requires a bit of finesse,” according


Business Meetings 411: Building Better Breakouts

Breakouts are one of the most powerful vehicles for engaging participants at business meetings and conferences. A common pitfall is turn them into mini-keynotes and miss out on the opportunity to provide targeted and truly interactive attendee content. Today, we’ll explore strategies for designing effective and interactive breakouts. Two popular formats are: Breakout Sessions: Generally