How to Respond to Nightmare Guest Reviews

By now, consistently responding to online guest reviews is a standard procedure nailed down by your hotel marketing strategy. But while several hoteliers are adept at handling in-person feedback...

Event Horror Stories: The Quest for the Acceptable Venue

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! The hunt for a venue can be a long and exhausting process. As an event planner, you have to come to the table ready to battle and prepared to make sacrifices in the name of


Event Horror Stories: Uninvited Guests

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! The more unregistered guests, the larger the headache. Inaccurate attendee numbers can be caused by a lot of variables, starting with people forgetting to register or deciding to bring a spouse after they’ve registered as


Hotel Marketing Stunts

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t just selling rooms, they’re starting conversations. They’re standing out.


3 Ways CrowdCompass Has Prepared for iOS 8 and iPhone 6

Every year, you can count on Apple to make a major announcement about the new, exciting products it’s releasing. The big reveal is typically in September, but CrowdCompass had been preparing for the launch of Apple’s new operating system and hardware since June. While developers of individual apps must also stay current to support new


Hotel Professional

Breaking into the Hospitality Industry

At some point, planners decide to join the hotel side, or, more frequently it seems, a supplier wants to become the buyer. Or, if you’re a spectator looking in, maybe you’re interested in tips on how to start a career in the hospitality field. Either way, you want to make a move into the hospitality


SMERF Community

Gaining SMERF Group Business Where You Live

You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the obvious? Who are the SMERFs among you? Let’s examine SMERF opportunities that hit you where you live. The SMERF Among Us Do you attend church or


Mobile Elements All Exhibitors Can Use

The right mobile strategy can be great, and even exhibitors can get in on the attendee engagement. With over 6.8 billion mobile phone subscribers, it is an intuitive way to connect with your attendees. So, where should you start? Using mobile for lead retrieval Mobile is a great way to increase attendee engagement through lead


Hotel Marketing

Copywriter Secrets: Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle many hospitality marketers face. More often


5 Smarter Ways to Use Your iPhone

Work smarter—not harder. We’ve all heard the expression. This is especially true for meeting and event planners who have a million little things to think of and get done in a timely manner. But it doesn’t matter if you’re an event planner, a speaker at a conference, an exhibitor at a convention, or someone attending