6 Ways to Improve Your Hotel’s Bounce Rate

For hotel marketers ensuring the hotel’s website is delivering upon expectations and visitors aren’t leaving the website as fast as they arrive is critical. Bounce Rate typically indicates that...

Meeting Technology at Cvent

Networking 22nd Century Style: Is that Really You?

For most of us, it’s difficult to imagine what the future will look like 10 years, even one year from now. Yet there are futurist thinkers who are trying to envision what the Internet will look like in the 22nd century. Curious about what the Internet of the future could look like? One of the projections


Hotel Room Perks

Hotel Perks That Convince Guests to Book Direct

Most hoteliers see partnering with an OTA as a necessary evil. Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees. So what’s a hotel to do when marketing hotels online? The answer lies in giving travelers a


The Graying and Growing Population and Event Apps

In an Administration on Aging report, The Next Four Decades: The Older Population in the United States 2010 to 2050, the projection is that one in five Americans will be age 65 or older by 2030. That’s 20% of the entire U.S. population! This should not be surprising to anyone. But digging a bit deeper


hotel palm trees

What Successful Hotel Professionals Do Every Morning

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it’s a diverse group of professionals. There isn’t an ideal routine


Hotel Strategy

40 Overused Words and Phrases to Avoid in Destination Marketing

It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,”  it’s falling on deaf


7 Ways to Stay on Top of Mobile Trends and Technology

I spend a lot of time learning about and discussing how people use technology, especially mobile. Recently, I was having a conversation with a colleague in his late 50s who mentioned being “too old” to understand how to use technology. This was the same conversation I had with a friend in their late 30s who


3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can get in on


Day in the Life

A Day in the Life of a Hotel GM vs. CEO

What’s different about living the day in a life of a GM vs. a CEO? I asked successful hotel professionals about their morning rituals. Then I encountered Paul Sistare, CEO and Founder of Atlantica Hotels International, previously a hotel general manager for Walt Disney World Resorts. Paul Sistare shared more than a morning ritual… he


Hotel Brochure

How to Make Your Hotel Brochures Irresistible

Even with the obvious demand for online hotel marketing materials, travelers and meeting planners still value printed pieces, especially the venerable hotel rack card. Who hasn’t gotten annoyed when you stop into a business to ask a question, and the staff simply responds, “Go to our website, you’ll find everything there”? While it’s true that