OTA Client

3 Tips for Converting OTA Customers

The European Commission’s New Media Trend Watch reveals that 234 million Americans used mobile devices for a three month average period in 2012. There was a 6% increase of smartphone users in that same time period from January 2012 (according to comScore, Inc.). No wonder Online Travel Agencies (OTAs) such as Expedia and Travelocity, are booking hotel rooms in


Market your hotel restaurant

How to Market Your Hotel Restaurant

Your hotel’s restaurant has potential to attract repeat local business with the right marketing strategy. Hotel restaurants first started as places for the rich and the elite to enjoy meals until the 20th century, which brought many improvements to the industry. Changes like more casual hotel dining opened up the opportunity for hotel restaurants to dominate


hotel wow factor

Amazing Hotel Amenities With Wow Factors

Complementary, one-of-a-kind, locally significant welcome amenities from the properties of the Four Seasons Mountain Collection in Jackson Hole, Wyoming, Whistler, in Vancouver, BC, Canada and  Vail, Colorado mean business. Despite the cost involved with complimentary offerings, feedback from the property suggests guests actually end up spending more money in the hotel’s F&B outlets as a


SMERF Marketing

Does Your Hotel Have the Best SMERF Marketing Strategy?

In the events world, SMERF groups may need extra guidance from the hotel staff. When you think about new projects you’re tasked with at work, if the task is foreign to your job, it can be a challenge to find the right resources as you approach it with caution. It may require extra guidance or


Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, surveys are only as good as the responses they collect. For the most accurate sampling of


Content Marketing

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while giving travelers a reason to revisit your brand


Social Media Marketing

Tips For Using Social Media To Increase F&B Sales

In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by highlighting their excellent food and beverage offerings. The hotels that reach out using high tech social media, as well as a server on the restaurant floor who exercises


Cvent Room Service

Room Service Trends that Raise Revenue

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room Service-The Need for Speed and Beyond, Ann Bagel Storck interviews Chris Hunsberger, Executive


Destination Marketing Expert

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re