June 12, 2012 // 4 min read
There is more demand for special meals now than ever before. Attendees come with all types of allergies, preferences, religious mandates, doctor’s orders…. You should develop a procedure for...
May 17, 2012 // 5 min read
I have heard so many variations of these charges over the years, I thought I would take this opportunity to try and come to some sort of consensus. I am going to explain the way I understand it. Please use the comments area below to expand on or disagree with what I am presenting. Tips
January 19, 2012 // 3 min read
Earlier this week, I outlined four types of survey questions, one of which is nominal data. There is nothing marginal about nominal data. In fact the majority of survey questions are nominal in nature. That is they are categories with numbers assigned to them to facilitate analysis. In most research courses they are introduced as
July 06, 2011 // 2 min read
Market researchers may often be considered ‘mad’ by our colleagues in other departments, but when I speak of bipolar and unipolar I am not referring to a psychiatric disorder. Instead my thinking is on scales, those oft employed measurements of attitudes and perceptions that we as survey authors create to uncover what our customers, prospects,
April 05, 2011 // 5 min read
There is so much happening with social media today it is almost overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their head around social media and process what it all means. I imagine this is how it felt when new mediums like TV and radio
May 25, 2010 // 4 min read
You may have seen waiters sailing towards tables, holding silver platters aloft. More importantly for you as a planner, you may have been charged for it on your master account. Professional waiters are adept at several service styles; the most popular is called “French.” But there is some confusion on just what French service is.
February 25, 2010 // 3 min read
This is our last post in this week’s series of online survey pitfalls as it refers to how to write a survey. Be sure to review the other four no-no’s for writing survey questions: • Complex questions • Ambiguous questions • Leading questions • Loaded questions Double barreled questions A double barreled question is when
February 22, 2010 // 2 min read
Today we’ll look at how to spot and correct ambiguous questions when writing satisfaction questionnaires. Ambiguity Let’s use the following examples to show different ways a survey question can be ambiguous. Sample Market Research Survey Question Are you asking the survey respondent if they personally did care repairs or took it to a mechanic? You’re
July 29, 2009 // 2 min read
One of the most common questions event planners ask us is, “Now that I’ve sent out my email invitation, what can I do to increase my response rate?” Invitation reminders are a great answer. Invitation reminders can be sent to all meeting invitees who have not yet responded to your event invitation. In Cvent, these