There’s Tech for That: Event Invites

To print or not to print? While printed invitations are beautiful, they’re also costly, easy to lose, and hard to track. Today, the pros of using online email marketing...

Power of Personalization

Registration Forms Attendees Want to Fill Out

The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form



barcode scanner

The Business of Events: Digitizing Your Event Data

Relegating your event data “offline” is a missed opportunity.  As a marketer, it’s in your best interests to use the information you capture onsite at your live events to build a better, more complete profile of your attendees. From C2B to B2B, “generic” is a marketer’s worst enemy. What you don’t know *will* hurt you.


Website

Branding Your Event Website: 6 Things To Remember

These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognize the site as belonging to the


AAA Four Diamond Property Offers the Finest Service in the Perfect Location

The luxurious Atlantis Casino Resort Spa in Reno, Nevada, has everything groups want in a destination. With the finest service in the perfect location, this AAA Four Diamond property is an all-in-one venue that checks off everything on a meeting planner’s wish list, including 50,000 square feet of flexible meeting space and a 30,000 square


Bali: A Name that Evokes Thoughts of Paradise

Popularly known as ‘Island of the Gods’, the tropical island of Bali has become a go-to destination for travelers, not just in Indonesia but all around the world. Beautiful beaches, wonderful natural sites, and colorful ceremonies together create the achingly beautiful scenery of Bali. But Bali is far beyond just a holiday destination. It has


Delicious Dining Continues to Grow in King of Prussia Area

The King of Prussia area in southeastern Pennsylvania continues to grow by expanding its dining options. It offers suburban Philadelphia customers an impressive lineup of city-style, top-tier restaurant brands, all within walking distance of one another at the King of Prussia Town Center. With the openings of Founding Farmers, MidiCi, and District Taco in fall



More than Surveys: How to Gather Key Data Onsite at Your Events

It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels.  And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and