How to Plan an Event: The Basics

Not sure how to plan an event, or even where to start? Maybe you were recently assigned an event to plan by your manager or you’re just starting out...

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How to Personalize Your Event

Event personalization has been trending for years, now. But the big question remains, how do you personalize your event at scale? It’s easy to understand how you might personalize an event for 20, but what about an event of 300? Or 3,000? Personalization at Every Stage It’s easier than you think. The key? Technology. Event


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How to Evaluate Your Event Strategy

Oftentimes event strategy takes a backseat. Why? Planners get so bogged down by the day-to-day it can be challenging to focus on the bigger-picture strategic plan. Sound familiar? Simply put, Event Strategy is an organization’s ability to develop a purposeful, measurable, and data-informed meetings and events program. This strategy should align with organizational goals. The effectiveness


Book a Meeting in Tempe, Arizona, and Save

As a meeting professional, you have many choices of destinations to choose from in the Southwest. But have you ever considered Tempe, Arizona? Combine a prime location less than 10 minutes from Phoenix Sky Harbor International Airport, near-perfect weather, a thriving local dining scene, and flexible meeting locations, and you have a perfect place for


Real Fun Meetings in Panama City Beach

Each year, meeting professionals are surveyed for their predictions on meeting industry trends. It’s an important topic in our fast-changing world, and one we need to embrace in our quest to remain relevant to our stakeholders. As a smaller destination known more as the Real.Fun.Beach., Visit Panama City Beach (PCB) is fast becoming a familiar option for


A Plano, Texas, Itinerary for the Business Traveler

If you’re in Plano, Texas, for a business meeting or convention, chances are your free time is extremely limited; there are people to meet and connections to be made! But with a little planning, you can use those spare hours to find out all there is to see, do, discover, and eat in Plano. Here’s a quick three-day itinerary to


3 Gamification Examples to Inspire Your Next Event

At an event, the disengaged attendee is an event planner’s worst enemy. If you’re looking for a way to get attendees to pay attention and participate at your event, gamification could be the perfect way to make sure your attendees are taking part in the proceedings. While gamification isn’t new to the industry, it can


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4 Things to Remember Throughout Your Event Planning Career

The beginning of a new year is a good time to think about your career. While the new year gives us a great opportunity to create resolutions, goal-setting shouldn’t simply be an annual process. It should be ongoing. Whether you’re at the start of your career or deep into it, we have a few great


4 Reasons to Have Your Meeting in the Palm Beaches, Florida

Diversity without the density — that’s the mantra of meetings in The Palm Beaches. As a collection of 39 cities and towns in Southeast Florida, this vibrant destination is accustomed to hosting immersive events with creative meeting design. Geographically speaking, meeting planners have a variety of areas where they can host activities, such as the


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[Webinar] The Power of Personalization

The days of cookie-cutter events are long gone. Attendees want a unique experience, one that fits them perfectly. But how do you personalize an event for hundreds or thousands of attendees? It’s easier than you might think with the help of data and automation. Our newest webinar will show you everything you need to know