Conference Sponsors Need an Activation Boost

In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As...

SMERF Marketing

Building Conference Communities: 5 Tips from the TV Sitcom Cheers

Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I


Three Detours To Scoring a Conference Registration YES

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the


2016 Trends Hospitality

Mobile Matters for Events

A mobile event app can deliver content to attendees in a format that’s easier for them to access. Traditionally, event attendees would get a big stack of paper guides, brochures, and so on. Nowadays, people want to get their information from mobile devices and apps because it’s faster and more convenient for them. This also



Hotel Marketing Stunts

Are you Negotiating for the Right Things for F&B?

I have found that when I ask colleagues why they are attending a meeting, I get answers like, networking, education, etc. But when they return and I ask how the meeting was, they usually start describing the food and beverage events. Ergo, food and beverage is important to the success of your meeting. People generally


RFP Sourcing and Best Practices, Tip 7: Choosing the Right Venue

Throughout this series we’ve highlighted tips to help you narrow down your list of potential venues and given guidance on information to provide in your RFPs in order to get your RFP to the top of the hotels’ stacks. If you’ve followed these tips, you should have a handful of qualified options and detailed responses



Creative Hotel Coffee Breaks

The Power of Smart Content in Mobile Apps

Event mobile apps are transitioning from portable directories to personalization tools. Delivering specific content—reminders, suggestions, or push notifications—at the precise moment when it is most valuable (and based on attendees’ interaction with the app), not only enhances the attendee experience, but delivers a number of important benefits to planners. Direct attendee actions Messages that remind


A Push for Your Mobile Marketing

Push notifications via your mobile app are a great way to gain instant access to your attendees. As far as numbers go, 68% of users have enabled push notifications for their apps (the numbers are even better for those 18-34 years old at nearly 80%). And at least 70% of consumers reported that all types of