Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations...

3 Easy Email Marketing Tips to Fill Your Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a


Wi-fi User

3 Ways To Use LinkedIn for Events

Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being


meetings management technology

11 Reasons You Should Be Using Content Marketing to Market Your Events NOW

Online presence may be the best reason to employ a content marketing strategy for your event. The reality of the digital age can render event marketers without one, nearly invisible. Yet the more you look at it, the advantages begin to compound. Content marketing offers more opportunities for exposure that is less objectionable than traditional


Market your hotel restaurant

Conference Experience vs. Revenues: Can You Serve Two Masters?

Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their


Hotel Strategy

Conference Sponsors Need an Activation Boost

In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A


SMERF Marketing

Building Conference Communities: 5 Tips from the TV Sitcom Cheers

Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I


Three Detours To Scoring a Conference Registration YES

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the


2016 Trends Hospitality

Mobile Matters for Events

A mobile event app can deliver content to attendees in a format that’s easier for them to access. Traditionally, event attendees would get a big stack of paper guides, brochures, and so on. Nowadays, people want to get their information from mobile devices and apps because it’s faster and more convenient for them. This also