What is Event Management?

In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event management, the definition is easy....

How Well Do You Execute Events?

It seems like a simple question. How well do you execute events? But when you look closely, you realize how much can improve. Event execution is an organization’s ability to execute their defined event strategy. A strategy isn’t successful if it can’t be executed, after all– but it’s also about doing it efficiently and effectively.


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Gauging Return on Events

Gauging the return on your events can be complex. The traditional notion of Return on Investment (ROI) of net income divided by the original cost of an investment results in some percentage increase or decrease in the amount invested. Let’s apply that theory to events and meetings. Events such as trade shows and conferences generate


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Event Tech Trends 2019

The new year has begun, which can only mean one thing – time to round up the biggest event tech trends of 2019! While some trends change over time (virtual reality for one), it’s always surprising how many of trends stay the same, evolving over the years in sometimes very subtle ways. When it comes


Prague’s Legendary Hotel Alcron Returns

Hotel Alcron has a long tradition of more than 85 years of hospitality and a distinctive art-deco design that’s typical in Prague. It also offers: Outstanding and genuine service, with a focus on customers that has earned the hotel a Booking.com rating of 9.4 and a seventh-place ranking on TripAdvisor. Complimentary Wi-Fi internet connection of 1Gbps throughout


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Event Marketing Plan Template

Your event deserves to have a killer promotion plan. But it’s not always easy to know where to start. Your marketing plan should begin right when event planning begins. The two go hand in hand. After all, without a great promotion strategy, no one will know about your event. So, how do you do it?


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Defining ROI (and what’s different about ROI for events)

Event ROI is one of the hottest buzzwords in the industry. But it means something different for every meetings and events planner. At its essence, it’s all about proving the success of your event, which can seem daunting. From figuring out what success looks like to what data to use, there are endless directions you


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Event Website Basics

It may seem daunting to build an event website. Really, it’s easier than ever (you don’t need a web developer any more!) – if you’re using the right tool. But even before you begin to build, there are a few things you’ll need to figure out. If you’re brand new to website design this post will cover a few


3 Tips for Getting the Most Out of Your Event Budget

Last year’s annual offsite was, to quote your boss, “epic.” This year, expectations are soaring, but so are meeting costs — and your budget didn’t get the memo.  What’s a professional meeting planner to do? We reached out to a few of our most trusted partners to find out how they’re doing more with less,


Top 10 amazing reasons to plan your next event in Québec City

Planning a conference or convention in 2019? Looking to add some extra oh-la-la to your event to boost your attendance levels and delegate appreciation? Then say “Bonjour!” to Québec City. Québec City, Canada, the cradle of French civilization in North America, has carved out an enviable reputation for itself as a top host city and