Event Horror Stories: Onsite Terrors with the Terrible Twins

The horrors facing our event planner Jenny are about to get even creepier. A simple turn down the wrong hallway at her conference means facing a terrifying force that she can’t escape easily: While you might not experience such an unnerving encounter with your attendees, you’ll likely get onsite feedback from time to time that’s,


2nd Annual Event Horror Story Fest: New Nightmares

It’s all starts like an eerie dream that quickly turns dark, then a relentless feeling of fear and dread overcomes you. That’s right, it’s that time of year again, a time to share our frightening tales of events gone horribly wrong. So turn out the lights, cuddle up with your laptop and prepare yourself for


9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


Event Horror Stories: The Devil is in the Details

Our planner, Jenny, is about to experience perhaps the most chilling moment a person in her profession will ever face. So, it’s time to gather up your courage and watch the blood-curdling video below (peek through your fingers if you are faint of heart), and then read about solutions to this horrific situation. Well, there


Are Your Promoters Really Promoting You?

The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction–it has proven to be one of the most accurate predictors of revenue growth. As a result, companies worldwide are adopting NPS as a simple yet effective measurement of


Online venue sourcing

What’s in It For Me? How to Use Survey Incentives Correctly

You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. They incentivize


7 Ways the Apple Watch will Impact Meetings and Events

The hottest and what I believe is most fashionable wearable hit the market last week after months of speculation and anticipation. Aside from being aesthetically pleasing, the Apple Watch is poised to have a big impact on the lives of its users. I am one of the estimated 20 million people who will have an


Social Media Marketing

New Survey Highlights Reasons to Invest in a Mobile Event App

CrowdCompass and the Event Marketing Institute (EMI) have partnered on a research report covering the momentum of mobile event apps. The report reveals some key findings about “how attendees value and engage with mobile event apps.” It also reveals the obvious benefit/opportunity of mobile apps for planners: the cost savings on printing fewer directories. There


Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where do you start? In my