Looking Beneath the Surface

Market research, and by association survey research in general, was not designed to be a random fishing trip. This is not to say that randomness isn’t important to our...

Banquet Service Ratios

Do you negotiate service levels? Do you ask hotels what their service ratios are? Understaffed meal service is not compatible with successful events; regardless of the quality of a catered function’s food and beverage, room setup, and overall ambience, poor service reduces significantly the attendees’ appreciation and enjoyment of the event. The cost of labor


5 Key Tips for Stakeholder Surveys

At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success. “A survey is the natural way to go about this, but while the survey concept is straightforward, effective execution requires a bit of finesse,” according


Business Meetings 411: Building Better Breakouts

Breakouts are one of the most powerful vehicles for engaging participants at business meetings and conferences. A common pitfall is turn them into mini-keynotes and miss out on the opportunity to provide targeted and truly interactive attendee content. Today, we’ll explore strategies for designing effective and interactive breakouts. Two popular formats are: Breakout Sessions: Generally


10 Tips for Designing Gala Events That Sparkle

Tuxedos, lace, the swish of taffeta, and the clink of champagne glasses. ‘Tis the height of the season for galas and glamorous balls. The next time you need to pull out all the stops and design an unforgettable gala, keep these tips in mind. Even with budget constraints, you can still blow your guests away


Creating Classy Christmas Centerpieces

Whether budgets are high, moderate or low, a great centerpiece is an easy way to reinforce an event theme at any time of the year. The following examples illustrate the use of snowglobes, ornaments, decorative elements from nature (e.g. branches, berries) and, of course, candles. Candles Candles elevate just about any centerpiece. Surround them with tinsel,


Food for Thought: Room Drops

A knock at the door, and an amenity is delivered right to your hotel room. That’s just one form of room drop. There are many, both inside and outside the room. Inside room drops include items placed in the room before the guest arrives and checks in as well as those placed in the rooms


Special Meals Should Be No Surprise

There is more demand for special meals now than ever before. Attendees come with all types of allergies, preferences, religious mandates, doctor’s orders…. You should develop a procedure for dealing with special meal requests in advance. Last-minute requests can throw off the kitchen. Because they haven’t planned in advance, they have to pull someone off


Gratuities, Tips and Service Charges: Where Does Your Money Go?

I have heard so many variations of these charges over the years, I thought I would take this opportunity to try and come to some sort of consensus. I am going to explain the way I understand it. Please use the comments area below to expand on or disagree with what I am presenting. Tips


hotel desk

Data Types: Using Nominal Data in Survey Research

Earlier this week, I outlined four types of survey questions, one of which is nominal data. There is nothing marginal about nominal data. In fact the majority of survey questions are nominal in nature. That is they are categories with numbers assigned to them to facilitate analysis. In most research courses they are introduced as