Power of Insights

Access to Instant Insight Drives Better Attendee Experiences

According to the IBM Global Chief Marketer Officer Study, almost two-thirds of CMOs believe ROI will be the primary measure of their effectiveness. Discover insights that will increase your events’ ROI and effectiveness year-over-year. You have the power to utilize data about attendee engagement, traffic, and feedback to catapult the success of your events. Check


New CrowdCompass Feature: CrowdPlanner App Push Notification Management

If you’ve ever used push notifications onsite, you know how valuable they can be. Immediate, customizable alerts sent straight to your attendees’ phones? Yes, please. But what about when you’re juggling a million other onsite tasks, someone asks you to reschedule a push notification, and your laptop is all the way across a giant convention


New CrowdCompass Feature: Activity Feed Launch Icon

The Activity Feed is like the heartbeat of the app – it’s where your attendees go to find out what’s happening, what their peers are thinking, and share their experience of the event. It offers attendees three streams of content – an inclusive look at all event activity, a personalized feed based on the attendee’s


How to Use FOMO to Increase Event Attendance

It’s Sunday morning and you’re checking your News Feed on Facebook. What you think will just be a quick peek into your friends’ social lives, you’re suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. If you’ve never heard of FOMO, I’m


The New Data Gold Mine for Event Marketers [Infographic]

Actionable attendee data is one of the most powerful marketing weapons in an event professional’s arsenal. Data shows you what your guests want from your event and how to improve their future experiences. Tracking the attendee journey produces actionable data for your organization. By measuring attendee movement from registration to post-event, you gain the pieces


Q&A: How to Double Down on Your Event App Downloads

The #1 thing we hear from event planners is that they want more attendees to download and use the mobile app at their event. But they don’t know how to create an app adoption strategy that will work for their event or audience. In a recent webinar, we heard from our in-house mobile experts as


The Planner’s Guide to Measuring Event Success (The Right Way)

If you walk up to someone in your organization and ask what makes for a successful event, chances are you’ll get very different answers. While revenue is an obvious (and important!) goal, tracking and forecasting event expenses is typically a planner’s nightmare. Thankfully, when you have the right metrics available, measuring success becomes easier, quicker,


The 7 Types of Event Crashers (and How to Catch Them)

Yes, even though conferences, expos, annual meetings, and tradeshows are business events, they still come with enticements that attract unwelcome guests. You know what I’m talking about – the free buffet, receptions with complimentary cocktails, fun entertainers, and even nights out on the town. What’s an event planner to do? The first step toward warding


Blogger Community

Tuesday Tip: Reach Out to Your Blogger Community

Bloggers and big industry players should be a key part of your event marketing strategy. Reaching out to influential professionals in the event industry will broaden your event’s reach and spark social media activity. Well known guests give your event credibility and lead to extra promotion by word-of-mouth — which is consumers’ most trusted form