The Planner’s Guide to Measuring Event Success (The Right Way)

If you walk up to someone in your organization and ask what makes for a successful event, chances are you’ll get very different answers. While revenue is an obvious (and important!) goal, tracking and forecasting event expenses is typically a planner’s nightmare. Thankfully, when you have the right metrics available, measuring success becomes easier, quicker,


The 7 Types of Event Crashers (and How to Catch Them)

Yes, even though conferences, expos, annual meetings, and tradeshows are business events, they still come with enticements that attract unwelcome guests. You know what I’m talking about – the free buffet, receptions with complimentary cocktails, fun entertainers, and even nights out on the town. What’s an event planner to do? The first step toward warding


Blogger Community

Tuesday Tip: Reach Out to Your Blogger Community

Bloggers and big industry players should be a key part of your event marketing strategy. Reaching out to influential professionals in the event industry will broaden your event’s reach and spark social media activity. Well known guests give your event credibility and lead to extra promotion by word-of-mouth — which is consumers’ most trusted form


Event Planner at Work

Part 1: Understanding Planners’ Needs

In a three-part series, we’ll dive deep into how venues can prepare themselves for their biggest events and exceed the expectations of the industry’s top planners. Understanding planners’ needs was the first tip Rachel offered: “Cvent CONNECT 2016 will be a large conference with several sessions occurring concurrently throughout the day. Not all venues have


Event Planner

What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will encourage the best in the business to share ideas, build stronger relationships, and deepen their knowledge of the industry. On Tuesday, June 28, event and hospitality


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to


3 Things to Consider When Finding the Perfect Venue

So you have narrowed down all the hotels that meet your selection criteria to two or three destinations and are ready to send out RFPs … all 125 of them, right? Before filling out your RFP to hotels and venues that will not meet your requirements, do your homework to save time for both you


Top 10 Best Planner Tips: What You Shouldn’t Leave to Luck

We could all use a little luck on St. Patrick’s Day. And as event planners, we could use a little extra luck every day. Though we would love to plant you a garden of four-leaf clovers, luck happens when you’re prepared. It’s the only way to create your own luck. We’ve spoken to our top


12 Strategies to Increase Attendee Engagement

Long before I was involved in event planning, I designed and facilitated training development for major corporations as an employee and an independent consultant. Through this experience, I learned that event and conference planners can greatly boost attendee engagement by borrowing strategies from the professional facilitator’s bag of tricks. Participant engagement strategies consist of steps that can be taken