Unconventional Conventions That Delight and Resonate

Palm Beach, the original luxury resort community known for extravagant estates, the winter jet set, chic boutiques, and a refined and leisurely lifestyle has evolved with a fresh spirit reflective of the modern generation. At the epicenter of the islands’ effortless and chic new personality twist is the Five-Star, Five Diamond luxury resort brand, Eau


The Event Effect CrowdCompass by Cvent

Report: What Do Attendees Want from Your Events?

There you sit. Toiling away for months to make your next event the best one ever. You’ve lost sleep over new event tech and F&B spreadsheets. Driven your friends out of their minds with your unsolicited advice on “resource allocations” and “crowd management” for their kindergartners’ birthday parties. You’ve got a personal relationship with the


34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in


Part 2: How to Recruit 3 Types of Survey Support

In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how you get it: Recruiting Respondents:


Boss

Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason


3 Easy Email Marketing Tips to Fill Your Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a


Wi-fi User

3 Ways To Use LinkedIn for Events

Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being


meetings management technology

11 Reasons You Should Be Using Content Marketing to Market Your Events NOW

Online presence may be the best reason to employ a content marketing strategy for your event. The reality of the digital age can render event marketers without one, nearly invisible. Yet the more you look at it, the advantages begin to compound. Content marketing offers more opportunities for exposure that is less objectionable than traditional


Market your hotel restaurant

Conference Experience vs. Revenues: Can You Serve Two Masters?

Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their