7 Steps to Prepare Data for Analysis

We researchers spend a lot of time interviewing our clients to determine their needs. Then we go about carefully creating a plan to collect the data that will be most...

hotel desk

Qualitative vs. Quantitative Research Methods

When you’re conducting any kind of research, whether it’s customer or market research, you’re trying to gain a deeper understanding of something.  The second step of a market research study is to decide on methods and data collection techniques.  All collection methods are either qualitative or quantitative, but what’s the difference? Qualitative research methods provide


5 Simple Steps to Analyzing Customer Feedback

Questionnaires from customers, as well as comment cards, are still used today to collect valuable customer feedback. Most often, comment cards are viewed as customer complaint cards, and while they can be helpful in highlighting customer service failures, they do very little to capture what is working well or what the company is successful at executing.



How to Use Resources to Help in Meetings Manangement

Hopefully, this blog series has helped lay the foundation to guide you through the process of selling meetings management internally and gaining internal adoption. That said, enlisting help from other resources can support you through the process. When Estée Lauder first implemented its meetings program, they received a lot of support from their hotelier partners.


2017 Hotel Pricing: A Tale of Two Coasts

This post was originally featured on the Cvent’s Elite Meetings Blog, Meet Well. Research presented at the annual conference of the Global Business Travel Association this summer (July 15-20) in Denver presented a mixed picture of what planners could expect in the coming months when it comes to negotiating 2017 hotel rates. For North America,


Structured vs. Unstructured Questions

Surveys fall under the realm of quantitative market research. Focus groups, depth interviews, projective techniques, etc. conversely fall under the realm of qualitative research. Both certainly have their purpose and each other’s strengths compliment the other’s weaknesses. Focusing on surveys there are two types of questions we as survey authors have in our quiver. Structured questions


Advantages and Disadvantages of Census Surveys

Despite all your survey sampling options, some surveyors still want to send email survey invitations everyone on their house list and think it’s the best option. For those who insist on conducting a census instead of a sampling, here are some pros and cons to consider: Pros: • Increase confidence interval. Conducting a census often results


Post-Event Surveys: Sample Questions that Gauge Impact

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys can meet the need without tying up


How I Saved the Day: Tornado Turnaround

Cvent Advocates is a fun and bustling VIP community of enthusiastic meeting and event planners. In addition to building relationships with like-minded individuals, advocates also have access to top industry content and resources in the Cvent Advocates Hub. We love hearing about our advocates’ experiences, that is why we created the mini-blog series, How I Saved the Day.