Reggie Aggarwal Keynotes at Cvent CONNECT

Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and  legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day” at CONNECT. Convergence day,


Chuck Ghoorah Introduces Cvent Product Roadmap

Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s


5th Annual Plannies Winners Announced at #cventCONNECT

The 5th Annual Plannie Awards, celebrating the perseverance, creativity, and innovative spirit of our customers, were held today at the Mandalay Bay Resort and Casino in Las Vegas as part of the Cvent CONNECT conference. Here’s a list of this year’s winners. Congratulations to you all! SMM Star Winner: Amazon This is the First Plannie


Cvent Customer Success

Your Meetings Management Program: Be Your Company’s Savings Superhero

Last week’s post covered mitigating risk when it comes to your meetings management program . This week, we’re pivoting to focus on how your program can contribute to HUGE cost savings for your company. Meetings are proven drivers of productivity, sales, and engagement. They are so impactful, in fact, that 1.1% [2]Aberdeen Group, 2012 of a



meetings management

5 Habits of Highly Effective Meetings Programs – And How You Can Implement Them

Organizations of all sizes struggle with productivity and cost-effectiveness when they haven’t implemented a strategic meetings management program. As a meeting organizer, you’re probably frustrated with these things, but also need to understand where to start to get your program off the ground. Or maybe you’ve got a program in place, but are looking for


event roi

WEBINAR: How to Measure and Track Event ROI

Face-to-face events are an integral part of a CMO’s strategy to engage customers and drive revenue. Yet, in the digital age – where every tactic from advertising and social media, to mobile apps and email, is measurable down to the click, reporting on event ROI can be problematic at best. Learn how event professionals prove


Cvent & Event Marketing Institute Present: The Event Tech Engagement Study

Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those


Market Your Event Like an Expert

The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless