paragon events global tourism summit

How Paragon Events Reinvented the Global Tourism Summit

In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. With a complete revamp of the summit in mind, they needed a strategic rollout plan to increase attendance by at least 33%. “When we took over, they were using multi-products on a different platform,” explains Manager


Trade Show

Gathering Leads at Events: Best Ways to Feed the Funnel

When it comes to trade shows and conferences, leads are king. From sponsors to attendees, the goal is to make connections that can result in sales. Networking face-to-face continues to be one of the most effective ways to build connections. And, when it comes to strategy, events are a great tool to expand the reach


technology and achievement

Event Planning Software Can Change the Way You Plan Events

“Event planner.” It’s a broad term that can be used to describe someone who plans a small birthday party for ten or someone who plans a multi-day conference for 350,000. The job, one of the top 5 most stressful in 2017 according to Forbes, requires an intense eye for detail and supreme organizational skills. It


lead capture at events

Event Technology and Business Cards: A Complex Relationship

With so much modernization, it’s easy to think that it won’t be much longer until business cards go the way of the dinosaur. However, despite being old school, they’re still incredibly valuable. Whether at a networking event, conference, or hustling on the trade show floor, business cards are necessary. Business Cards Won’t Go Away The


OnArrival Cvent Connect experience

Personalize Events for Better Attendee Experiences

Power of Personalization There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind. From the rise in popularity of monogrammed necklaces to custom drink orders, we want things to be done the way we like them. Technology has made personalization easier. Starbucks


return on investment

[Webinar] The Eight Essential Drivers of Event ROI

You have to prove the impact of your events program. But it’s proving event ROI is easier said than done. That’s why we’re digging deep to give you all the information you need to know when it comes to proving event ROI. The event ROI equation is made up of costs and benefits. In our


Allegis Group Customer Success Story

Customer Spotlight: Allegis Group

What is it like to sit at the table with the CFO? Just ask Meeting Planner Melissa McGowen. Her team helps manage budgetary compliance and meeting spend for Allegis Group, an international staffing and services company. Melissa’s team works directly with the presidents and CFO’s of the eight operating companies that fall under Allegis Group.


planner looking at schematics to calculate event ROI

Event ROI Calculation: Top Five Questions

In our last post, we identified the costs and benefits involved in running an event. While some measures such as direct costs or direct revenue are pretty straightforward, other event ROI drivers such as opportunity costs, attributed revenue and knowledge exchange can be a bit more challenging to understand. Let’s dive into the most common


event

Measuring Maturity: How Mature is Your Events Program?

Some people say that comparison is the death of joy. Indeed, when it comes to your personal life, that might be true. However, in order to understand how well your organization is doing, comparison is necessary. Benchmarking is a strategic way of matching what your company is doing versus what another is doing and identifying areas