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Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build...

Cvent CONNECT Europe 2017: Key Takeaways

With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events. Here’s


Event Feedback Basics–Part 1: Learning How to Listen

Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth,  it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to


New Study: How to Harness the Power of Live Event Data

Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,


meetings management program cost

2 Ways to Estimate Potential Cost Savings ff Your Meetings Management Program

My last post mentioned that, for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead to implement a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important to at least have a



Reggie Aggarwal Keynotes at Cvent CONNECT

Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and  legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day” at CONNECT. Convergence day,


Chuck Ghoorah Introduces Cvent Product Roadmap

Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s


5th Annual Plannies Winners Announced at #cventCONNECT

The 5th Annual Plannie Awards, celebrating the perseverance, creativity, and innovative spirit of our customers, were held today at the Mandalay Bay Resort and Casino in Las Vegas as part of the Cvent CONNECT conference. Here’s a list of this year’s winners. Congratulations to you all! SMM Star Winner: Amazon This is the First Plannie


Cvent Customer Success

Your Meetings Management Program: Be Your Company’s Savings Superhero

Last week’s post covered mitigating risk when it comes to your meetings management program . This week, we’re pivoting to focus on how your program can contribute to HUGE cost savings for your company. Meetings are proven drivers of productivity, sales, and engagement. They are so impactful, in fact, that 1.1% [2]Aberdeen Group, 2012 of a