meetings management

5 Habits of Highly Effective Meetings Programs – And How You Can Implement Them

Organizations of all sizes struggle with productivity and cost-effectiveness when they haven’t implemented a strategic meetings management program. As a meeting organizer, you’re probably frustrated with these things, but also need to understand where to start to get your program off the ground. Or maybe you’ve got a program in place, but are looking for


event roi

WEBINAR: How to Measure and Track Event ROI

Face-to-face events are an integral part of a CMO’s strategy to engage customers and drive revenue. Yet, in the digital age – where every tactic from advertising and social media, to mobile apps and email, is measurable down to the click, reporting on event ROI can be problematic at best. Learn how event professionals prove


Cvent & Event Marketing Institute Present: The Event Tech Engagement Study

Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those


Market Your Event Like an Expert

The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless




meetings management technology

5 Email Marketing Tips for Events

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%


What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our national attention has turned the ever-increasing number of


34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in