Personalize Events for Better Attendee Experiences

Power of Personalization There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind. From the rise...

return on investment

[Webinar] The Eight Essential Drivers of Event ROI

You have to prove the impact of your events program. But it’s proving event ROI is easier said than done. That’s why we’re digging deep to give you all the information you need to know when it comes to proving event ROI. The event ROI equation is made up of costs and benefits. In our

Allegis Group Customer Success Story

Customer Spotlight: Allegis Group

What is it like to sit at the table with the CFO? Just ask Meeting Planner Melissa McGowen. Her team helps manage budgetary compliance and meeting spend for Allegis Group, an international staffing and services company. Melissa’s team works directly with the presidents and CFO’s of the eight operating companies that fall under Allegis Group.

planner looking at schematics to calculate event ROI

Event ROI Calculation: Top Five Questions

In our last post, we identified the costs and benefits involved in running an event. While some measures such as direct costs or direct revenue are pretty straightforward, other event ROI drivers such as opportunity costs, attributed revenue and knowledge exchange can be a bit more challenging to understand. Let’s dive into the most common


Measuring Maturity: How Mature is Your Events Program?

Some people say that comparison is the death of joy. Indeed, when it comes to your personal life, that might be true. However, in order to understand how well your organization is doing, comparison is necessary. Benchmarking is a strategic way of matching what your company is doing versus what another is doing and identifying areas

How Well Do You Execute Events?

It seems like a simple question. How well do you execute events? But when you look closely, you realize how much can improve. Event execution is an organization’s ability to execute their defined event strategy. A strategy isn’t successful if it can’t be executed, after all– but it’s also about doing it efficiently and effectively.

crowded desk

Defining ROI (and what’s different about ROI for events)

Event ROI is one of the hottest buzzwords in the industry. But it means something different for every meetings and events planner. At its essence, it’s all about proving the success of your event, which can seem daunting. From figuring out what success looks like to what data to use, there are endless directions you

measuring tape

How to Measure and Optimize Your Events Program

How well do you measure and optimize your event program? When it comes to measurement and optimization, it’s not always clear what to track and how to improve. If you only measure revenue to track event success, you aren’t looking at the entire picture. In reality, you’re missing out on some key factors. When it comes

Business growth

How to Evaluate Your Events Program

Your organization’s meetings and events provide something increasingly valuable in our noisy world. A unique way to connect face-to-face with customers, prospects, partners, members, and more. Value of Meetings and Events Recognizing this value, organizations continue to invest heavily in their meetings and events programs. Today, they represent, on average, 24% of B2B marketing budgets.

4 Ways to Gather Meaningful Insights from Your Event

It is well known that face-to-face events provide your attendees with an unparalleled opportunity for collaboration, education, and networking. What is often overlooked (and is becoming more vital with the rise in expectations for events to deliver measurable ROI), is the opportunity for organizers to collect a vast amount of data from their attendees and