November 18, 2015 // 3 min read
10 Ways to Make Time for Surveys
During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have...
September 16, 2015 // 3 min read
Are Your Promoters Really Promoting You?
The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction–it has proven to be one of the most accurate predictors of revenue growth. As a result, companies worldwide are adopting NPS as a simple yet effective measurement of
July 22, 2015 // 4 min read
What’s in It For Me? How to Use Survey Incentives Correctly
You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. They incentivize
March 30, 2015 // 3 min read
Creating Categories from Open-end Responses
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where do you start? In my
March 26, 2015 // 3 min read
Say, Just What is a Likert Scale Anyway?
If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really is? This question format and its strongly agree to strongly disagree framework is a staple for in the pantry of questions we use on surveys.
November 17, 2014 // 3 min read
Making the Most of Your Training Initiatives
Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason
November 04, 2014 // 3 min read
Six Common Survey Mistakes and How to Avoid Them
There are six ways to turn a customer feedback survey into a colossal waste of time that consumes money and resources but tells your organization absolutely nothing useful. Without further ado, let’s get started! Too many chefs in the kitchen Marketing wants to know product preferences, customer service wants feedback on responsiveness, sales wants to
October 30, 2014 // 4 min read
Hotel Customer (and Staff) Feedback can be Hell
Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his hit series, “Hotel Hell.” In it, Chef Ramsay visits a struggling hotel and
February 26, 2014 // 5 min read
Raise your Survey Response Rates
Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, surveys are only as good as the responses they collect. For the most accurate sampling of
September 04, 2013 // 2 min read
A Gentle (or Not so Gentle) Reminder
There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different. Seldom will we achieve our desired number of completes without resorting to some polite arm twisting. The Inquisium survey platform offers survey invitation capacity. In