September 20, 2017 // 2 min read
Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are...
September 04, 2017 // 2 min read
My last post mentioned that, for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead to implement a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important to at least have a
July 03, 2017 // 1 min read
Marketing and events go hand-in-hand. In fact, in a new report sponsored by Cvent, the Aberdeen Group found that 72% of its marketing respondents are responsible for managing or contributing to events. With so much scrutiny on the bottom line and return on event (ROE), Aberdeen’s research makes a clear case why organizations should be
June 15, 2017 // 3 min read
Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day” at CONNECT. Convergence day,
June 15, 2017 // 3 min read
Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s
June 15, 2017 // 5 min read
The 5th Annual Plannie Awards, celebrating the perseverance, creativity, and innovative spirit of our customers, were held today at the Mandalay Bay Resort and Casino in Las Vegas as part of the Cvent CONNECT conference. Here’s a list of this year’s winners. Congratulations to you all! SMM Star Winner: Amazon This is the First Plannie
May 09, 2017 // 2 min read
Last week’s post covered mitigating risk when it comes to your meetings management program . This week, we’re pivoting to focus on how your program can contribute to HUGE cost savings for your company. Meetings are proven drivers of productivity, sales, and engagement. They are so impactful, in fact, that 1.1% [2]Aberdeen Group, 2012 of a
May 03, 2017 // 3 min read
In the recent past, proving the value of Travel and Meetings to key business stakeholders could be an extreme challenge. As an area of expense with a reputation for being difficult to control, a lot of planning and communication went in to convincing management to make investments. Today, the value of Travel and Meetings is
April 11, 2017 // 3 min read
Organizations of all sizes struggle with productivity and cost-effectiveness when they haven’t implemented a strategic meetings management program. As a meeting organizer, you’re probably frustrated with these things, but also need to understand where to start to get your program off the ground. Or maybe you’ve got a program in place, but are looking for
March 23, 2017 // 3 min read
Face-to-face events are an integral part of a CMO’s strategy to engage customers and drive revenue. Yet, in the digital age – where every tactic from advertising and social media, to mobile apps and email, is measurable down to the click, reporting on event ROI can be problematic at best. Learn how event professionals prove