Meeting and Event Budgeting Made Easier

After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how...

New eBook for Download: Gain More Power Over Your Live Events

Event planners and marketers have a common nemesis: the digital divide between live events and the analytics that prove their worth. It can feel as great as a leap from the tallest of buildings. The inability to capture event attendees’ activities and digitally analyze their data has plagued event insights and ROI for decades. Why


power of live

Are You an Onsite All-Star? Take Our Quiz and Find Out

Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build critical business relationships and key industry connections, the power of face-to-face interactions and human connections cannot be measured—or so you might think. Your conferences, trade shows,


Cvent CONNECT Europe 2017: Key Takeaways

With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events. Here’s


collaborating on mac

Event Feedback Basics–Part 1: Learning How to Listen

Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth,  it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to


New Study: How to Harness the Power of Live Event Data

Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,


meetings management program cost

2 Ways to Estimate Potential Cost Savings of Your Meetings Management Program

My last post mentioned that, for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead to implement a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important to at least have a



Reggie Aggarwal Keynotes at Cvent CONNECT

Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and  legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day.” Convergence day, unique to


Chuck Ghoorah Introduces Cvent Product Roadmap

Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s