December 14, 2015 // 2 min read
Let’s face it, employees are either engaged or disengaged. There is generally very little middle ground, and that makes tracking and measuring employee engagement rates rather difficult for HR...
November 18, 2015 // 3 min read
During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company’s profitability by 75%. The holidays are
September 16, 2015 // 3 min read
The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction–it has proven to be one of the most accurate predictors of revenue growth. As a result, companies worldwide are adopting NPS as a simple yet effective measurement of
July 22, 2015 // 4 min read
You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. They incentivize
March 30, 2015 // 3 min read
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where do you start? In my
March 26, 2015 // 3 min read
If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really is? This question format and its strongly agree to strongly disagree framework is a staple for in the pantry of questions we use on surveys.
November 17, 2014 // 3 min read
Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason
November 04, 2014 // 3 min read
There are six ways to turn a customer feedback survey into a colossal waste of time that consumes money and resources but tells your organization absolutely nothing useful. Without further ado, let’s get started! Too many chefs in the kitchen Marketing wants to know product preferences, customer service wants feedback on responsiveness, sales wants to
October 30, 2014 // 4 min read
Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his hit series, “Hotel Hell.” In it, Chef Ramsay visits a struggling hotel and
February 26, 2014 // 5 min read
Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, surveys are only as good as the responses they collect. For the most accurate sampling of