June 15, 2017 // 3 min read
Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product...
June 15, 2017 // 5 min read
The 5th Annual Plannie Awards, celebrating the perseverance, creativity, and innovative spirit of our customers, were held today at the Mandalay Bay Resort and Casino in Las Vegas as part of the Cvent CONNECT conference. Here’s a list of this year’s winners. Congratulations to you all! SMM Star Winner: Amazon This is the First Plannie
May 09, 2017 // 2 min read
Last week’s post covered mitigating risk when it comes to your meetings management program . This week, we’re pivoting to focus on how your program can contribute to HUGE cost savings for your company. Meetings are proven drivers of productivity, sales, and engagement. They are so impactful, in fact, that 1.1% [2]Aberdeen Group, 2012 of a
May 03, 2017 // 3 min read
In the recent past, proving the value of Travel and Meetings to key business stakeholders could be an extreme challenge. As an area of expense with a reputation for being difficult to control, a lot of planning and communication went in to convincing management to make investments. Today, the value of Travel and Meetings is
April 11, 2017 // 3 min read
Organizations of all sizes struggle with productivity and cost-effectiveness when they haven’t implemented a strategic meetings management program. As a meeting organizer, you’re probably frustrated with these things, but also need to understand where to start to get your program off the ground. Or maybe you’ve got a program in place, but are looking for
March 23, 2017 // 3 min read
Face-to-face events are an integral part of a CMO’s strategy to engage customers and drive revenue. Yet, in the digital age – where every tactic from advertising and social media, to mobile apps and email, is measurable down to the click, reporting on event ROI can be problematic at best. Learn how event professionals prove
March 21, 2017 // 2 min read
Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those
March 13, 2017 // 4 min read
The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless
March 13, 2017 // 2 min read
Why do brands sponsor your event? Maybe a more important question should be – what would it take for your brand to sponsor someone else’s event? What would you be looking to get out of that event? Cvent does sponsor events – and we plan our own annual event, too: Cvent CONNECT, taking place this summer
February 21, 2017 // 2 min read
From vinyl records to throwback fashions, retro is the rage (even VHS tapes are making a comeback!). Sure, vintage can be cool and kitschy, but when it comes to your life as a meetings and events planner, outdated processes aren’t any fun at all. In fact, they’re a drag. I mean, when was the last
