March 13, 2017 // 4 min read
Market Your Event Like an Expert
The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a...
March 13, 2017 // 2 min read
Are Event Sponsorships on Life Support? Here’s How to Keep Your Sponsors Alive
Why do brands sponsor your event? Maybe a more important question should be – what would it take for your brand to sponsor someone else’s event? What would you be looking to get out of that event? Cvent does sponsor events – and we plan our own annual event, too: Cvent CONNECT, taking place this summer
February 21, 2017 // 2 min read
Free eBook: The Automation Evolution – Your Guide to Modern Event Planning
From vinyl records to throwback fashions, retro is the rage (even VHS tapes are making a comeback!). Sure, vintage can be cool and kitschy, but when it comes to your life as a meetings and events planner, outdated processes aren’t any fun at all. In fact, they’re a drag. I mean, when was the last
February 15, 2017 // 2 min read
5 Email Marketing Tips for Events
The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%
November 07, 2016 // 5 min read
What the Biggest Political Polling Mistakes in History can Teach us about Surveys
Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our national attention has turned the ever-increasing number of
November 02, 2016 // 3 min read
34 Ways to Increase Customer Survey Response Rates
Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in
November 02, 2016 // 4 min read
Part 2: How to Recruit 3 Types of Survey Support
In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how you get it: Recruiting Respondents:
November 02, 2016 // 3 min read
Making the Most of Your Training Initiatives
Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason
October 31, 2016 // 6 min read
How Your Manual Processes Are Holding You Back
Despite technology advances, there are still plenty of events that are planned and run the old-school way: using spreadsheets to track and manage conference information, paper packets stuffed with printed informational sheets, mailed conference invitations, and even manual payment options. In fact, according to Cvent’s 2015 Global Event Industry Benchmark Study, 60 percent of respondents
October 24, 2016 // 3 min read
5 Types of Employee Surveys You May Not Know About
When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you could be conducting to get a better understanding of all aspects of the employee lifecycle. These 5 types of surveys will give you a well-rounded
