May 03, 2017 // 3 min read
In the recent past, proving the value of Travel and Meetings to key business stakeholders could be an extreme challenge. As an area of expense with a reputation for...
April 11, 2017 // 3 min read
Organizations of all sizes struggle with productivity and cost-effectiveness when they haven’t implemented a strategic meetings management program. As a meeting organizer, you’re probably frustrated with these things, but also need to understand where to start to get your program off the ground. Or maybe you’ve got a program in place, but are looking for
March 23, 2017 // 3 min read
Face-to-face events are an integral part of a CMO’s strategy to engage customers and drive revenue. Yet, in the digital age – where every tactic from advertising and social media, to mobile apps and email, is measurable down to the click, reporting on event ROI can be problematic at best. Learn how event professionals prove
March 21, 2017 // 2 min read
Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those
March 13, 2017 // 4 min read
The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless
March 13, 2017 // 2 min read
Why do brands sponsor your event? Maybe a more important question should be – what would it take for your brand to sponsor someone else’s event? What would you be looking to get out of that event? Cvent does sponsor events – and we plan our own annual event, too: Cvent CONNECT, taking place this summer
February 21, 2017 // 2 min read
From vinyl records to throwback fashions, retro is the rage (even VHS tapes are making a comeback!). Sure, vintage can be cool and kitschy, but when it comes to your life as a meetings and events planner, outdated processes aren’t any fun at all. In fact, they’re a drag. I mean, when was the last
February 15, 2017 // 2 min read
The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%
November 07, 2016 // 5 min read
Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our national attention has turned the ever-increasing number of
November 02, 2016 // 3 min read
Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in