April 24, 2018 // 3 min read
As events continue to grow in popularity, they’re earning a larger slice of marketing budgets. Forrester Research reports that roughly 25 percent of the average B2B marketing budget goes...
April 12, 2018 // 3 min read
Selling sponsorships at your event is one of the best ways to increase event revenue. We want to help enable you with the knowledge and resources you need to make the best decisions for your event. If your event is starving for more sponsorship opportunities, check out these delectable resources to satisfy your sponsorship appetite.
April 05, 2018 // 4 min read
Did you know that, according to Forrester, 24% of a company’s marketing budget goes towards putting on events? With that much money being spent on events, it’s important that you’re able to prove their financial return. Knowing you need to prove the ROI of an event, and actually proving it, are two very different things
March 21, 2018 // 3 min read
It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels. And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and
March 20, 2018 // 4 min read
After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how to determine ROI, but they do understand money. Whether your budget is small or large, it’s important to know where each dollar is going. If you
January 11, 2018 // 2 min read
Event planners and marketers have a common nemesis: the digital divide between live events and the analytics that prove their worth. It can feel as great as a leap from the tallest of buildings. The inability to capture event attendees’ activities and digitally analyze their data has plagued event insights and ROI for decades. Why
October 19, 2017 // 2 min read
Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build critical business relationships and key industry connections, the power of face-to-face interactions and human connections cannot be measured—or so you might think. Your conferences, trade shows,
October 18, 2017 // 5 min read
With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events. Here’s
October 02, 2017 // 4 min read
Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth, it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to
September 20, 2017 // 2 min read
Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,
