Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale...

Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason


Six Common Survey Mistakes and How to Avoid Them

There are six ways to turn a customer feedback survey into a colossal waste of time that consumes money and resources but tells your organization absolutely nothing useful. Without further ado, let’s get started! Too many chefs in the kitchen Marketing wants to know product preferences, customer service wants feedback on responsiveness, sales wants to


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Hotel Customer (and Staff) Feedback can be Hell

Filthy rooms, paint peeling from the walls, inedible food in the dirty restaurant, and an overall lack of accountability from leadership and staff. These are just a few of the wonderful surprises in store for world renowned chef Gordon Ramsay on his hit series, “Hotel Hell.” In it, Chef Ramsay visits a struggling hotel and


Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However, surveys are only as good as the responses they collect. For the most accurate sampling of


A Gentle (or Not so Gentle) Reminder

There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different. Seldom will we achieve our desired number of completes without resorting to some polite arm twisting. The Inquisium survey platform offers survey invitation capacity. In


Looking Beneath the Surface

Market research, and by association survey research in general, was not designed to be a random fishing trip. This is not to say that randomness isn’t important to our cause, but is not the key driver if you will. Yet, it seems as if so many projects occur at the whim of a CMO who


5 Key Tips for Stakeholder Surveys

At some point throughout the year, you need to reach out to your stakeholders to increase your organizations’ understanding of their opinions, knowledge and attitudes in order to optimize success. “A survey is the natural way to go about this, but while the survey concept is straightforward, effective execution requires a bit of finesse,” according


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Data Types: Using Nominal Data in Survey Research

Earlier this week, I outlined four types of survey questions, one of which is nominal data. There is nothing marginal about nominal data. In fact the majority of survey questions are nominal in nature. That is they are categories with numbers assigned to them to facilitate analysis. In most research courses they are introduced as


Unipolar Meets Bipolar

Market researchers may often be considered ‘mad’ by our colleagues in other departments, but when I speak of bipolar and unipolar I am not referring to a psychiatric disorder. Instead my thinking is on scales, those oft employed measurements of attitudes and perceptions that we as survey authors create to uncover what our customers, prospects,