Unipolar Meets Bipolar

Market researchers may often be considered ‘mad’ by our colleagues in other departments, but when I speak of bipolar and unipolar I am not referring to a psychiatric disorder....

Online Survey Pitfalls: Double Barreled Survey Questions

This is our last post in this week’s series of online survey pitfalls as it refers to how to write a survey. Be sure to review the other four no-no’s for writing survey questions: • Complex questions • Ambiguous questions • Leading questions • Loaded questions Double barreled questions A double barreled question is when


Online Survey Pitfalls: Ambiguous Survey Question Writing

Today we’ll look at how to spot and correct ambiguous questions when writing satisfaction questionnaires. Ambiguity Let’s use the following examples to show different ways a survey question can be ambiguous. Sample Market Research Survey Question Are you asking the survey respondent if they personally did care repairs or took it to a mechanic? You’re