May 29, 2018 // 1 min read
Over the years, it’s become more and more apparent that the meeting and events industry is changing. Now, technology is everywhere. From mobile event apps to registration websites, venue...
May 22, 2018 // 3 min read
In today’s marketing environment, dominated by digital advertising, social media and mobile apps, most CMOs prize events as a critical tool in their arsenal and know that events and face-to-face communications are integral to accelerating sales and driving revenue growth. Yet despite the role of events in the marketing mix, providing CMOs with the data
May 22, 2018 // 9 min read
Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of event planning today. A. Audience When planning your event, before you can begin marketing and sending invites to potential attendees, you need
May 09, 2018 // 6 min read
CrowdCompass recently released a brand new, never before done, benchmark report on mobile event apps. The report compiles data from 2,000+ events held in 2017 that used a CrowdCompass mobile event app. This report highlights key industry averages and statistics. In addition, the collected information provides actionable ways you can improve your metrics. “This report
April 24, 2018 // 3 min read
As events continue to grow in popularity, they’re earning a larger slice of marketing budgets. Forrester Research reports that roughly 25 percent of the average B2B marketing budget goes to events, underscoring their value and impact. As the modern marketing mix evolves to a blend of digital strategy, technology, and systems, many still view events as
April 12, 2018 // 3 min read
Selling sponsorships at your event is one of the best ways to increase event revenue. We want to help enable you with the knowledge and resources you need to make the best decisions for your event. If your event is starving for more sponsorship opportunities, check out these delectable resources to satisfy your sponsorship appetite.
April 05, 2018 // 4 min read
Did you know that, according to Forrester, 24% of a company’s marketing budget goes towards putting on events? With that much money being spent on events, it’s important that you’re able to prove their financial return. Knowing you need to prove the ROI of an event, and actually proving it, are two very different things
March 21, 2018 // 3 min read
It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels. And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and
March 20, 2018 // 4 min read
After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how to determine ROI, but they do understand money. Whether your budget is small or large, it’s important to know where each dollar is going. If you
January 11, 2018 // 2 min read
Event planners and marketers have a common nemesis: the digital divide between live events and the analytics that prove their worth. It can feel as great as a leap from the tallest of buildings. The inability to capture event attendees’ activities and digitally analyze their data has plagued event insights and ROI for decades. Why