February 15, 2017 // 2 min read
5 Email Marketing Tips for Events
The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around...
November 07, 2016 // 5 min read
What the Biggest Political Polling Mistakes in History can Teach us about Surveys
Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our national attention has turned the ever-increasing number of
November 02, 2016 // 3 min read
34 Ways to Increase Customer Survey Response Rates
Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in
November 02, 2016 // 4 min read
Part 2: How to Recruit 3 Types of Survey Support
In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how you get it: Recruiting Respondents:
November 02, 2016 // 3 min read
Making the Most of Your Training Initiatives
Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason
October 31, 2016 // 6 min read
How Your Manual Processes Are Holding You Back
Despite technology advances, there are still plenty of events that are planned and run the old-school way: using spreadsheets to track and manage conference information, paper packets stuffed with printed informational sheets, mailed conference invitations, and even manual payment options. In fact, according to Cvent’s 2015 Global Event Industry Benchmark Study, 60 percent of respondents
October 24, 2016 // 3 min read
5 Types of Employee Surveys You May Not Know About
When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you could be conducting to get a better understanding of all aspects of the employee lifecycle. These 5 types of surveys will give you a well-rounded
December 16, 2015 // 2 min read
Closing the Loop: It’s More than Just a Survey Response
We’ve all been there. We’ve completed a survey because we had a bad experience, provided candid feedback because we felt we just needed to be heard, and then crickets…we heard nothing. I think that’s in some unofficial survey handbook somewhere that it is an absolute no, no. How do you expect your customers to remain
December 14, 2015 // 2 min read
Why Employee Engagement Metrics Matter More than Ever
Let’s face it, employees are either engaged or disengaged. There is generally very little middle ground, and that makes tracking and measuring employee engagement rates rather difficult for HR executives and the C-suite. I read a recent article on LinkedIn from Mark Crowley, Leadership Change Agent, consultant and author. He shared that employee engagement is
November 18, 2015 // 3 min read
10 Ways to Make Time for Surveys
During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company’s profitability by 75%. The holidays are
