April 18, 2018 // 4 min read
Chatbot Best Practices and Analytics
Are they dealing with a human or a bot? As long as guests and potential guests get the service and assistance they need, hospitality pros can boost productivity and even cut costs...
April 11, 2018 // 4 min read
Increasing CVB Business in the Multicultural Sector
Increasing your meetings and events business as a CVB is no easy task. It often requires shaking things up and doing something different from the norm. This is the approach the Cincinnati USA Convention & Visitors Bureau took, finding great success turning their focus to the multicultural sector. With the multicultural segment, it’s much more than smart segmentation
April 04, 2018 // 4 min read
3 Unique Ways CVBs Use Meeting Planner Toolkits
You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One resource CVBs use to persuade potential clients is a “toolkit,” often an online folder full of PDF city guides, maps, photos, videos, and logos. While there’s
March 28, 2018 // 4 min read
How to Gather Valuable Hotel Guest Feedback
Today’s hotel guests have a wide range of feedback tools to share information about their experiences, good and bad. Yelp, TripAdvisor, Google, Facebook, and other channels now offer consumers a public platform to share kudos and grievances. These channels also provide hotel operators a means of gathering input. Unfortunately, that input can be highly unreliable
March 14, 2018 // 3 min read
How Radical Thinking Drives Change in Meetings and Events
A divisive political system. A groundswell in social movements. A growing interest in people connecting with people, not technology. All of these are fueling some changes in how events are produced and managed. Jeff Kear is the owner and co-founder of Planning Pod, an online event management software platform for meeting and event professionals. One big
March 14, 2018 // 7 min read
How Chatbots Improve Meetings and Events
While we see big brands using chatbots to engage users online, we are now seeing chatbots as a way to engage them more offline. Chatbots are now being used as a tool for events in helping capture audiences and attendees. We are seeing a trend of events moving away from apps as it’s becoming more
March 07, 2018 // 4 min read
Training CVBs for Emergency Response
One easy way to increase meeting and events business: become more attractive for bookings. At a time when the world feels more unstable than ever, a simple and important way to do this is to become trained in emergency response. Get Ahead Of The Game According to Travel Safety Risk Consultant and Speaker, Kevin Coffey, most
February 28, 2018 // 5 min read
Accentuating the Positive: Influencing Hotel Reviews
“This place is the worst” is not the kind of review that hospitality professionals want to see. Negative reviews, unfortunately, have a tendency to spread far more quickly than positive. Providing a memorable experience is, of course, foundational to ensuring positive reviews. But what else can hoteliers do to boost the odds that shining reviews will surface after guests’
February 14, 2018 // 5 min read
Is Conversation Selling the Future of CVBs?
With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves
February 07, 2018 // 3 min read
Hotel Guest Service is Disconnecting in 2018
Despite the growth in new and emerging technology like artificial intelligence (AI), the Internet of Things (IoT), virtual and augmented reality (VR and AR), and more, a growing number of consumers are turning to “analog” experiences. People are choosing board games instead of computer games and interacting with the real world instead of the virtual
