Green Venue Spaces Are Growing

Meetings and events have a dirty little secret. It’s hiding in the garages and dumpsters behind the venues, in the kitchens and prep areas, and even in the wastebaskets...

Digital marketing

3 Digital Keys to Improving Your Group Business

Fifty years ago, print marketing and word of mouth were the most popular methods of advertising. Yet things have drastically changed, and hospitality professionals can’t rely solely on those channels anymore. If you want your business to survive — and thrive — you need to nail down your hotel digital marketing strategy. The majority of


Group Business Outlook

The Slowdown Continues in Cvent’s Group Business Outlook

The news for hotels and venues hasn’t improved much in Cvent’s latest Group Business Outlook. The group booking pace picked up slightly since the last report, but overall, the second quarter of the year was fairly flat for awarding business, and the forecast over the next two years is still relatively weak. The outlook uses


Aria Las Vegas

Aria Las Vegas: Building Excellence Through Analysis

Aria is the kind of place where you want to linger. The Las Vegas hotel’s design keeps it fresh and unique, compared with the rest of the properties in the city. It’s just not like anything else around, in fact. It’s a calming breath of fresh air in a city of bright lights. All of


Planner negotations

7 Reasons Planners Pull Out of Hotel Negotiations

It’s happened to most hoteliers: An event planner is really excited to host their gathering at your hotel, negotiations are in the works, and everyone is all smiles. Then, seemingly out of the blue, they say that it’s not the right fit. Or they stop responding to your emails altogether. Either way, you have no


Attendee on phone

How 5G Will Impact the Future of Meetings and Events

It was the live fan activation event that broke the internet. Mercedes-Benz’s “Last Fan Standing” contest during Super Bowl LII asked home viewers to hold a finger on an image of a Mercedes-AMG C43 Coupe on their smartphones for the chance to win the car. But the site crashed, and instead of a new car, fans got


Experience economy

How the Experience Economy Is Changing the Corporate Meeting

In the experience economy, meeting planners want new, creative ways to engage their audiences — a good meeting outcome, after all, is all about the attendee experience. In fact, according to the American Express 2019 forecast, if event budgets were to increase, planners say a top priority would be to improve the onsite experience. To maintain


JW Marriott Austin

JW Marriott Austin: Finding the Science of Success

Looking to take a large group to Austin? It’s likely you’ll wind up at the JW Marriott. Granted, it’s among the largest properties in the area — and one that caters to large groups and conference attendees. But it’s also because the hotel is located right at the heart of this dynamic city, at the


Top Meeting Destinations

Top U.S. Meeting Destinations: Orlando Makes It 5 in a Row

Orlando must be doing something right. For the fifth consecutive year and the seventh time since the list started, the city lands at No. 1 on Cvent’s Top Meeting Destinations in the U.S. In fact, the top three remain unchanged on the 2019 list, with Las Vegas again coming in second and Chicago in third. George


Cvent CONNECT lessons

First Time at Cvent CONNECT? Me, Too. Here’s What I Learned.

Just wait, my colleagues told me. You have never experienced anything like it, ever. So get your rest. Start hydrating. And just know that Cvent CONNECT is unique. I smiled. Sure it is. As a new employee, I appreciated the friendly and helpful advice. And it sure seemed that people were especially eager to help