DMO Guest Feedback

How DMOs Use Guest Feedback for Sales and Marketing Plans

Guest feedback is one of the most crucial ways the travel and meetings industry finds major trends, address shortfalls, and enhance their offerings. Gone are the days of a single event feedback survey; you can share your opinions for better or for worse on a number of platforms, from websites and apps to social media.


Cvent Hotel Marketing

Marketing Venues to Millennial Event Planners

Your event planner clients are filled with the passion, creativity, and exceptional organizational skills it takes to excel in this field. That’s exactly what the millennial generation brings to the mix. They’ve entered the business with passion and innovation, but they’re not likely to be influenced by the same factors their GenY and Baby Boomer


Cvent CONNECT Sessions are Now Available! Build Your Agenda Today

Cvent CONNECT Sessions are now available! Hospitality professionals can choose from over 20 sessions this year. If you’ve already registered, click here to start building your own personalized schedule. As a reminder, Cvent CONNECT is taking place Monday-Wednesday, June 12-14 at the Mandalay Bay Convention Center in Las Vegas. Attend educational sessions, receive hands-on Cvent training, and learn


Cvent Hospitality Cloud

Use Seasonality to Help Planners Create Great Meetings

Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you’ll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.) For many hoteliers, “seasonality” is just


Cvent Group Business Intelligence for DMOs

How DMOs Use Analytics

“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the data has gotten much easier and more accurate, thanks to technological tools that do just that. Destination Marketing Organizations (DMOs), known traditionally as Convention and Visitor


Measure your Hotel Competition

10 Ways To Track Your Hotel Competition

To maximize your hotel’s success, you need to know who you’re up against. More specifically, you should be regularly keeping tabs on: Who your competition set includes. What they are doing. How well they are succeeding. Consistently monitoring your hotel competition set can alert you to trends in the industry, offers that successfully increase group


Event tech

Webinars: A Strategy for Every Season

Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand


Cvent CONNECT 2016

Ramping Up for Cvent CONNECT 2017

This year’s Cvent CONNECT is approaching quickly! Held Monday-Friday, June 12-16, 2017 at the Mandalay Bay Convention Resort in Las Vegas, our biggest user conference will feature keynote speakers from the hospitality industry, as well as thousands of event planners and event professionals. The ratio of planners to hospitality is 6x better than other industry


Cvent 2016 Trends Report and 2017 Forecast

2016 Trends Report and 2017 Forecast

The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,