August 08, 2017 // 1 min read
Did you know that there were more than 2,000 planner attendees at Cvent CONNECT this year? From the Trade Show to the keynote presentations, there were plenty of activities...
July 27, 2017 // 3 min read
We’ve all been there: attending a tradeshow that your employer has spent thousands of dollars on, only to return empty handed and defeated with no new business to show for it. Gone are those days, since trade show technology and appointment applications make it easier to match the right buyers with the right suppliers. This
July 24, 2017 // 3 min read
Event planning takes a village, and the more you include your destination experts, the better your events will be. The hospitality industry has made a major focus shift toward the experience economy, moving farther away from purely transactional relationships. This means that destination marketing organizations (DMOs) are more involved and more valuable than ever. Here
June 13, 2017 // 1 min read
Empowered By Face-to-Face Interaction 300 exhibitors, including DryBar, Maui Jim, and VisitDallas gave event professionals attending Cvent CONNECT the chance to attend 20 minute, pre-scheduled appointments, providing the opportunity to meet with and source Cvent’s extensive network of hospitality, destination and other key event industry partners. Here’s a photo journey of the day.
June 13, 2017 // 4 min read
Have we done a good job of making sure everyone understands the mission and communication goals of our venue? Think about the power of having a guest hear a consistent message no matter who they meet at your venue. At the Cvent CONNECT 2017 breakout session entitled Building Brand Ambassadors Step by Step, attendees got
June 13, 2017 // 7 min read
Customers born at different points of time have distinct preferences in what they value, how they spend their time and money, and what marketing they’ll respond to. Francesca Vereb, Senior Director of Product Marketing at Cvent, has over 20 years of strategic marketing and hospitality background, and she’s been in the trenches creating campaigns to
June 12, 2017 // 3 min read
Unforgettable events are created through a series of smart decisions by an event planner. Hoteliers alike were treated to tips from four top-notch planners during Cvent CONNECT 2017’s breakout session, “From the Planners: Client Success Stories.” Ashley Stewart, the session’s moderator, former planner, and now executive event producer, led the panelists’ in-depth discussion on their
June 12, 2017 // 4 min read
We should be asking ourselves daily “How can we keep this customer happy? …because if we don’t, somebody else will.” Conor Wilcock began his session with this quote from Bill Gates. Conor knows a thing or two about keeping customers happy. As Research Director at B2B International, Conor’s performed market research with hundreds of clients,
April 26, 2017 // 5 min read
As the world goes mobile, more industries are communicating with clients through their preferred device. Hotels who include mobile strategies in their guest communication can enhance their guest services and increase loyalty. Engaging customers through a digital strategy can result in 40% higher guest loyalty rate and increase ROI by 564% A study done by
April 19, 2017 // 3 min read
As technology evolves, the number of communication solutions also continues to grow. With so many options, some of these services and products may be exactly what your hotel needs to gain a valuable edge on the competition. Below are some of the latest hotel communication trends and how they can upgrade and operationalize your property