Cvent | Chatbots

How Chatbots Improve Meetings and Events

While we see big brands using chatbots to engage users online, we are now seeing chatbots as a way to engage them more offline. Chatbots are now being used as a tool for events in helping capture audiences and attendees. We are seeing a trend of events moving away from apps as it’s becoming more

Cvent | CVB Disaster Response

Training CVBs for Emergency Response

One easy way to increase meeting and events business: become more attractive for bookings. At a time when the world feels more unstable than ever, a simple and important way to do this is to become trained in emergency response. Get Ahead Of The Game According to Travel Safety Risk Consultant and Speaker, Kevin Coffey, most

Cvent - Hotel Feedback

Accentuating the Positive: Influencing Hotel Reviews

“This place is the worst” is not the kind of review that hospitality professionals want to see. Negative reviews, unfortunately, have a tendency to spread far more quickly than positive. Providing a memorable experience is, of course, foundational to ensuring positive reviews. But what else can hoteliers do to boost the odds that shining reviews will surface after guests’

Cvent | Conversation Selling for CVBs

Is Conversation Selling the Future of CVBs?

With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves

Hotel Guest Service is Disconnecting in 2018

Hotel Guest Service is Disconnecting in 2018

Despite the growth in new and emerging technology like artificial intelligence (AI), the Internet of Things (IoT), virtual and augmented reality (VR and AR), and more, a growing number of consumers are turning to “analog” experiences. People are choosing board games instead of computer games and interacting with the real world instead of the virtual

4 Creative Ways Hotels Can Work with Influencers

Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing

Cvent - Destination Marketing

Tourism Marketing vs. Event Marketing for Destinations

Destinations throughout the world thrive on a combination of both individual consumers and group/event business. Finding the right mix of business is key, but even more important is knowing the differences in how to market to those two audiences. These two segments are colliding now, into what is affectionately known as “bleisure” travel. The leisure

Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,

Hospitality Technology

Creative Tech that Enables Exceptional Hotel Service

Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he