DMO Guest Feedback

How DMOs Use Guest Feedback for Sales and Marketing Plans

Guest feedback is one of the most crucial ways the travel and meetings industry finds major trends, address shortfalls, and enhance their offerings. Gone are the days of a single event feedback survey; you can share your opinions for better or for worse on a number of platforms, from websites and apps to social media.


Cvent Group Business Intelligence for DMOs

How DMOs Use Analytics

“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the data has gotten much easier and more accurate, thanks to technological tools that do just that. Destination Marketing Organizations (DMOs), known traditionally as Convention and Visitor


Event tech

Webinars: A Strategy for Every Season

Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand


Cvent 2016 Trends Report and 2017 Forecast

2016 Trends Report and 2017 Forecast

The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,


Cvent 2016 Planner Sourcing Report

Cvent 2016 Planner Sourcing Report

From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:


[Infographic] 2016 Planner Sourcing Report

Some of the most valuable information hotel professionals can use comes directly from their actual group business audience: meeting and event professionals. In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. The survey polled more than 700


Cvent On-Demand Product Videos

Videos: How to Create, Manage, and Measure Demand

In our new series of on-demand videos, you’ll find quick overviews of some of our newest and most successful software solutions. Learn more about tools you’re already using, or discover supplemental strategies for better group business practices. The videos are suitable for DMOs, individual properties, large chains, and more, and they show exactly how Cvent’s


Cvent Planner Loyalty Study

Cvent Planner Loyalty Study

According to American Express Meetings & Events, over 85% of respondents indicated having similar or increased levels of meeting activity at their venue in 2016, regardless of planner loyalty. Venues are reaping the benefits of increased meeting growth, new construction, and rates – and for the first time since 1981, occupancy rates are at an


Meeting Minds Blog

What Hoteliers Can Expect From the New Cvent Blog

We are incredibly excited about the launch of our new blog! We’ve spent months of research to create valuable content in a place that’s attractive and easy to navigate. The Cvent Blog will serve as a resource to the entire meetings and events ecosystem, where both event and hospitality professionals will find valuable tips, best practices,