Meeting and event ROI

Cvent’s Group Business Outlook Sees a Slowdown Coming for Group Bookings

According to Cvent’s latest Group Business Outlook, fewer group rooms have been booked for six of the next eight quarters — a slowdown that may be due to the start of commission change policies and other seasonal factors. The outlook uses data from the Cvent Supplier Network, which saw $16 billion in unique RFPs sourced


Understanding Probability vs. Non-Probability Sampling

Sampling can be a confusing concept for anyone carrying out survey research projects. Knowing some basic information about survey sampling designs and how they differ can help you understand the advantages and disadvantages of various approaches. The two main methods used in survey research are probability and non-probability. Probability gives all people a chance of


Growing Your Hospitality Group Business For Dummies

[eBook] Growing Your Hospitality Group Business For Dummies

Most hospitality professionals have no trouble attracting leisure travelers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are five reasons you need to read it: 1. Group business is



Data on computers

How to Get the Most Out of Hotel Data Analytics

Just because technology exists doesn’t mean that those tools and data insights are being used wisely, efficiently, or cost-effectively. In fact, so much technology exists today that it can be difficult for hospitality professionals not to be distracted by “the next shiny thing” and instead stay up-to-date on the hotel data analytics that could best



Mobile Event App Benchmark Report: How do you measure up? Strategies from our top performers

Brooke Gracey Talks About The New Mobile Event App Benchmarking Report

CrowdCompass recently released a brand new, never before done, benchmark report on mobile event apps. The report compiles data from 2,000+ events held in 2017 that used a CrowdCompass mobile event app. This report highlights key industry averages and statistics. In addition, the collected information provides actionable ways you can improve your metrics. “This report


Data vs. intuition

Data vs. Intuition: What Should Drive Hotel Decisions?

How much should algorithms dictate business decisions? That’s the provocative question posed by Harvard Business Review (HBR) in a case study about hiring and promoting employees. But it’s a question that can apply to a wide range of circumstances in a wide range of industries — including hospitality and events. As data becomes more available


Cvent Chatbots

Best Practices and Analytics for Hospitality Chatbots

Are they dealing with a human or a bot? As long as guests and potential guests get the service and assistance they need, hotels can boost productivity and even cut costs through the effective use of hospitality chatbots. What Are Chatbots? Even if you think you’ve never engaged with a chatbot, chances are you have. Both Amazon’s Alexa