February 22, 2017 // 2 min read
“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the...
February 15, 2017 // 1 min read
Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand
February 06, 2017 // 2 min read
The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,
February 01, 2017 // 2 min read
From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:
December 05, 2016 // 1 min read
Some of the most valuable information hotel professionals can use comes directly from their actual group business audience: meeting and event professionals. In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. The survey polled more than 700
November 07, 2016 // 2 min read
In our new series of on-demand videos, you’ll find quick overviews of some of our newest and most successful software solutions. Learn more about tools you’re already using, or discover supplemental strategies for better group business practices. The videos are suitable for DMOs, individual properties, large chains, and more, and they show exactly how Cvent’s
November 02, 2016 // 2 min read
According to American Express Meetings & Events, over 85% of respondents indicated having similar or increased levels of meeting activity at their venue in 2016, regardless of planner loyalty. Venues are reaping the benefits of increased meeting growth, new construction, and rates – and for the first time since 1981, occupancy rates are at an
October 25, 2016 // 3 min read
We are incredibly excited about the launch of our new blog! We’ve spent months of research to create valuable content in a place that’s attractive and easy to navigate. The Cvent Blog will serve as a resource to the entire meetings and events ecosystem, where both event and hospitality professionals will find valuable tips, best practices,
October 18, 2016 // 2 min read
As your property prepares to wrap up its 2016 business, make sure you’re ready to take on 2017. Are you prepared to improve your lead generation, attract planners that are more likely to convert, and claim your fair share of the market? In our FREE upcoming webinar series, 3 Things That Keep Hoteliers Up at
October 11, 2016 // 2 min read
The IACC professional organization ensures planners and attendees reach their greatest successes by establishing a set of quality standards for small to medium-sized events. In partnership with CBRE, IACC released its 2016 Conference Venue Trends that examined the health and wealth of small meeting and event venues across the industry. Mark Cooper, IACC’s CEO, noted,
