April 18, 2018 // 4 min read
Are they dealing with a human or a bot? As long as guests and potential guests get the service and assistance they need, hotels can boost productivity and even cut costs through...
November 28, 2017 // 2 min read
End the year on a high note with Cvent’s new two-part webinar series, The Untapped Goldmine for Improving Group Business. Join hoteliers, event planners, and Cvent experts as they dive into little-known ways to increase profit, gain margin, and avoid the pitfalls of missed revenue opportunities in group business. Because when you’re busy entering planner
September 19, 2017 // 3 min read
Do you have the up-to-the-minute information you need to compete in the crowded hospitality marketplace? Technology is changing rapidly, providing both opportunities and challenges for already very busy hospitality industry professionals. Our new webinar series Three Keys to Getting Ahead of the Competition in 2018 will bring you expert insights and timely best practices that
September 14, 2017 // 3 min read
In the hospitality industry, if you’re not keeping up with technology, you’re not keeping up with the competition. Using analytics to get an edge on the competition and get ahead of the curve to win more RFPs is the name of the game. Our new webinar series Three Keys to Getting Ahead of the Competition
June 12, 2017 // 4 min read
We should be asking ourselves daily “How can we keep this customer happy? …because if we don’t, somebody else will.” Conor Wilcock began his session with this quote from Bill Gates. Conor knows a thing or two about keeping customers happy. As Research Director at B2B International, Conor’s performed market research with hundreds of clients,
March 21, 2017 // 4 min read
Guest feedback is one of the most crucial ways the travel and meetings industry finds major trends, address shortfalls, and enhance their offerings. Gone are the days of a single event feedback survey; you can share your opinions for better or for worse on a number of platforms, from websites and apps to social media.
February 22, 2017 // 2 min read
“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the data has gotten much easier and more accurate, thanks to technological tools that do just that. Destination Marketing Organizations (DMOs), known traditionally as Convention and Visitor
February 15, 2017 // 1 min read
Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand
February 06, 2017 // 2 min read
The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,
February 01, 2017 // 2 min read
From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:
