Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories:...

Digital Marketer

Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the trends


New Hotel Economy

4 Simple Tips for Conquering the New Hotel Economy

Who isn’t always looking for a good deal? Negotiating the best price and not leaving any money on the table has been a strategy of both consumers and planners of group business travel during the past few years. Lower rates, suite upgrades, banquet upgrades and audio-visual needs have all been a part of the “bone


Cvent Planner Sourcing Report

[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their



Hotel Ranking

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for hoteliers who have received a batch of