Creative Ways to Work with DMOs

Event planning takes a village, and the more you include your destination experts, the better your events will be. The hospitality industry has made a major focus shift toward...

DMO Guest Feedback

How DMOs Use Guest Feedback for Sales and Marketing Plans

Guest feedback is one of the most crucial ways the travel and meetings industry finds major trends, address shortfalls, and enhance their offerings. Gone are the days of a single event feedback survey; you can share your opinions for better or for worse on a number of platforms, from websites and apps to social media.


Cvent Hospitality Cloud

Use Seasonality to Help Planners Create Great Meetings

Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you’ll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.) For many hoteliers, “seasonality” is just


Cvent Group Business Intelligence for DMOs

How DMOs Use Analytics

“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the data has gotten much easier and more accurate, thanks to technological tools that do just that. Destination Marketing Organizations (DMOs), known traditionally as Convention and Visitor


GBTA Meetings Education program

3 Things That Keep Hoteliers Up at Night

As your property prepares to wrap up its 2016 business, make sure you’re ready to take on 2017. Are you prepared to improve your lead generation, attract planners that are more likely to convert, and claim your fair share of the market? In our FREE upcoming webinar series, 3 Things That Keep Hoteliers Up at


Evaluating DMO Website Performance

Evaluating DMO Website Performance

As stated in the 2016 ADARA study, “DMOs and tourism boards are continuously tasked with justifying their overall spend and business impact, or return on investment (ROI). However, the media landscape is fragmented across channels and measurement capabilities, and these organizations have very little visibility into true travel outcomes.” ADARA’s Site Impact is a new


2017 Hotel Pricing: A Tale of Two Coasts

This post was originally featured on the Cvent’s Elite Meetings Blog, Meet Well. Research presented at the annual conference of the Global Business Travel Association this summer (July 15-20) in Denver presented a mixed picture of what planners could expect in the coming months when it comes to negotiating 2017 hotel rates. For North America,


Elite Meetings Alliance

3 Reasons You Can’t Afford to Miss The EMA

When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of sales process that taking place, it’s a true


Destination Marketing

Part 3: The Destination Marketing X-Factor

In the third and final part of our Planner Wish List series, we’ll discuss how to master destination marketing and attract more meeting and event planners to your venue. In Rachel Andrews’ original post, she stressed the importance of the overall customer (and attendee) experience when choosing and planning a large event. The X-factor? Your


Hotel Marketing

Secrets to Filling Rooms During Your Slow Periods

Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel marketing team is scrambling for ways to fill rooms. While we can all