What is a Hotel Success Group?

Hoteliers have been coming to us for years asking how they can be more competitive. What is the most effective way to use our channel? How can we understand...

Cvent 2016 Planner Sourcing Report

Cvent 2016 Planner Sourcing Report

From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:


[Infographic] 2016 Planner Sourcing Report

Some of the most valuable information hotel professionals can use comes directly from their actual group business audience: meeting and event professionals. In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. The survey polled more than 700


Cvent Planner Loyalty Study

Cvent Planner Loyalty Study

According to American Express Meetings & Events, over 85% of respondents indicated having similar or increased levels of meeting activity at their venue in 2016, regardless of planner loyalty. Venues are reaping the benefits of increased meeting growth, new construction, and rates – and for the first time since 1981, occupancy rates are at an


Luxury Hotel

Luxury Service and Feedback

When it comes to luxury venues, there’s no better way to please guests than with personalized perks. Ana Brant, the director of global guest experience and innovation for the Dorchester Collection in London, dove into the “Algorithm of What Luxury Customers Really Want,” and pointed out the challenge with after-the-fact feedback. “As the luxury segment


3 Things that Keep Hoteliers Up At Night

3 Things That Keep Hoteliers Up at Night

As your property prepares to wrap up its 2016 business, make sure you’re ready to take on 2017. Are you prepared to improve your lead generation, attract planners that are more likely to convert, and claim your fair share of the market? In our FREE upcoming webinar series, 3 Things That Keep Hoteliers Up at


Cvent Ultimate Guide to Group Business Negotiations

eBook: Ultimate Guide to Negotiations

Behind every successful group business contract is a hotel professional using smart negotiation practices. In fact, your hotel’s revenue relies on the negotiation skills you bring to every planner interaction. With the right skills and insider insight, hotel professionals will be prepared to master the negotiation stage of every meeting and event at their venue.


Evaluating DMO Website Performance

Evaluating DMO Website Performance

As stated in the 2016 ADARA study, “DMOs and tourism boards are continuously tasked with justifying their overall spend and business impact, or return on investment (ROI). However, the media landscape is fragmented across channels and measurement capabilities, and these organizations have very little visibility into true travel outcomes.” ADARA’s Site Impact is a new


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Planner Site Visit

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of the planner