Planner meeting

Meet the Planner: For Leanna Mosquera, Event Planning Is All in the Details

This is the first in a series of five Meet the Planner profiles, in which we get event planners’ insights on their jobs, their motivations, and their challenges — as well as their thoughts on venue and hotel interactions. Leanna Mosquera likes to be busy. Fortunately, as a meetings and events specialist at AxoGen, “there’s


Corporate Travel

Webinar: What Corporate Travel Managers Want in the RFP Process

Hotels and corporate travel managers know the transient RFP process can be a huge pain. But it’s not going anywhere, with 80% of travel managers saying the savings and value are worth the time and cost, according to a recent report by the BTN Group and Cvent. By streamlining the process, though, hotels can make


Online reviews

What Influences Planners’ Hotel Reviews

According to Cvent’s 2018 Global Planner Sourcing Report, positive reviews are the top influence on planners’ destination choices. Peer recommendations, meanwhile, remain their most influential resource for booking decisions. This means hotels need to be paying special attention to the way both planners and attendees are responding to them on online sourcing platforms, as well


CVBs in Multicultural Sector

Increasing CVB Business in the Multicultural Sector

Increasing your meetings and events business as a CVB is no easy task. It often requires shaking things up and doing something different from the norm. This is the approach the  Cincinnati USA Convention & Visitors Bureau took, finding great success turning their focus to the multicultural sector. With the multicultural segment, it’s much more than smart segmentation


Cvent - Hotel Guest Feedback

How to Gather Valuable Hotel Guest Feedback

Today’s hotel guests have a wide range of feedback tools to share information about their experiences, good and bad. Yelp, TripAdvisor, Google, Facebook, and other channels now offer consumers a public platform to share kudos and grievances. These channels also provide hotel operators a means of gathering input. Unfortunately, that input can be highly unreliable


Cvent | Chatbots

How Chatbots Improve Meetings and Events

While we see big brands using chatbots to engage users online, we are now seeing chatbots as a way to engage them more offline. Chatbots are now being used as a tool for events in helping capture audiences and attendees. We are seeing a trend of events moving away from apps as it’s becoming more


Cvent - Hotel Feedback

Accentuating the Positive: Influencing Hotel Reviews

“This place is the worst” is not the kind of review that hospitality professionals want to see. Negative reviews, unfortunately, have a tendency to spread far more quickly than positive. Providing a memorable experience is, of course, foundational to ensuring positive reviews. But what else can hoteliers do to boost the odds that shining reviews will surface after guests’


Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,


Hospitality Technology

Creative Tech that Enables Exceptional Hotel Service

Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he