eBook: Ultimate Guide to Negotiations

Behind every successful group business contract is a hotel professional using smart negotiation practices. In fact, your hotel’s revenue relies on the negotiation skills you bring to every planner...

Evaluating DMO Website Performance

Evaluating DMO Website Performance

As stated in the 2016 ADARA study, “DMOs and tourism boards are continuously tasked with justifying their overall spend and business impact, or return on investment (ROI). However, the media landscape is fragmented across channels and measurement capabilities, and these organizations have very little visibility into true travel outcomes.” ADARA’s Site Impact is a new


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Planner Site Visit

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of the planner


Cvent Advocates Hub

The Scoop: Cvent Advocates Hub

There’s a bustling VIP community of enthusiastic hospitality customers eager to share their experiences within the Cvent Advocates Hub. So what better way to show our appreciation than to reward these customers in exactly the way they want? Hotel and event professionals around the world are seizing the opportunity to engage with our expert planners,


Event Planner at Work

Part 1: Understanding Planners’ Needs

In a three-part series, we’ll dive deep into how venues can prepare themselves for their biggest events and exceed the expectations of the industry’s top planners. Understanding planners’ needs was the first tip Rachel offered: “Cvent CONNECT 2016 will be a large conference with several sessions occurring concurrently throughout the day. Not all venues have


top 5 startups

Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their mission to help hotels stay connected with their guests without upsetting the flow of everyday business. Check out the following five new startups below and take


Meeting Planner Relationships

Building Relationships With Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal. And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying for attention from meeting planners. So what’s a group


Hotel Guests

Smart Ways to Encourage More Guests Reviews

Don’t let great stays at your property go unnoticed. Hospitality marketing thrives on positive and memorable guest experiences. But it does no good for you or for other travelers, if your guests aren’t compelled enough to leave any feedback – positive or otherwise. Short of bribing (an absolute no-no), the secret to encouraging reviews is


Cvent Planner Sourcing Report

[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their