Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their...

Meeting Planner Relationships

Building Relationships With Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal. And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying for attention from meeting planners. So what’s a group


Hotel Guests

Smart Ways to Encourage More Guests Reviews

Don’t let great stays at your property go unnoticed. Hospitality marketing thrives on positive and memorable guest experiences. But it does no good for you or for other travelers, if your guests aren’t compelled enough to leave any feedback – positive or otherwise. Short of bribing (an absolute no-no), the secret to encouraging reviews is


Cvent Planner Sourcing Report

[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after


meeting program risk

Transforming the Guest Experience with iBeacons

One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you


Hotel Checklist

Put Your Happy Guests on TripAdvisor

What is the first thing you do before booking a hotel? If you’re like me, I always go to TripAdvisor to see how other travelers rate the hotel. Cleanliness is my big thing, so if there’s negative reviews about the cleanliness of the hotel in general, I’m onto my next hotel to research. Online reviews


Wi-fi User

The Must-Have Hotel Amenities to Win Guests’ Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. What’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It comes down to amenities. Whether intuitive


hotel desk

How to Respond to Nightmare Guest Reviews

By now, consistently responding to online guest reviews is a standard procedure nailed down by your hotel marketing strategy. But while several hoteliers are adept at handling in-person feedback and complaints, many are unable to do so effectively online. Some hotels are too nervous to respond at all to bad reviews. But, when you get


Online venue sourcing

6 Ways to Improve Your Hotel’s Bounce Rate

For hotel marketers ensuring the hotel’s website is delivering upon expectations and visitors aren’t leaving the website as fast as they arrive is critical. Bounce Rate typically indicates that the visitor’s expectations were unmet. They arrived and did one of the four actions (within 10-30 seconds, depending upon the set or adjusted bounce rate): clicked