Hotel Perks That Convince Guests to Book Direct

Most hoteliers see partnering with an OTA as a necessary evil. Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you...

8 Ways to Use Your Hotel’s Post-Stay Email To Your Advantage

If you’re like most hotel marketers, you dedicate most of your marketing chops to building your hotel’s brand, luring travelers to choose your hotel with carefully chosen copy, internet hotel advertising and engaging marketing campaigns. But, what happens after the guest checks out? This is where a majority of hotel marketing staff drop the ball. Most hotels send out a


Luxury Hotel Marketing

Language of Luxury: Clichés and Their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing hotels online, it’s vital you’re


Cvent Room Service

Room Service Trends that Raise Revenue

2014 is proving to be the year for creativity and innovation in hotel food and beverage. Four trends are relevant to raising your hotel revenue for group bookings. Efficiency Rules Standard room service, needed by business travelers, is challenged by delivery time. In her article, Room Service-The Need for Speed and Beyond, Ann Bagel Storck interviews Chris Hunsberger, Executive