Breaking into the Hospitality Industry

At some point, planners decide to join the hotel side, or, more frequently it seems, a supplier wants to become the buyer. Or, if you’re a spectator looking in,...

SMERF Community

Gaining SMERF Group Business Where You Live

You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the obvious? Who are the SMERFs among you? Let’s examine SMERF opportunities that hit you where you live. The SMERF Among Us Do you attend church or


Hotel Marketing

Copywriter Secrets: Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle many hospitality marketers face. More often


Online venue sourcing

6 Ways to Improve Your Hotel’s Bounce Rate

For hotel marketers ensuring the hotel’s website is delivering upon expectations and visitors aren’t leaving the website as fast as they arrive is critical. Bounce Rate typically indicates that the visitor’s expectations were unmet. They arrived and did one of the four actions (within 10-30 seconds, depending upon the set or adjusted bounce rate): clicked


Hotel Room Perks

Hotel Perks That Convince Guests to Book Direct

Most hoteliers see partnering with an OTA as a necessary evil. Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees. So what’s a hotel to do when marketing hotels online? The answer lies in giving travelers a


hotel palm trees

What Successful Hotel Professionals Do Every Morning

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it’s a diverse group of professionals. There isn’t an ideal routine


Hotel Strategy

40 Overused Words and Phrases to Avoid in Destination Marketing

It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,”  it’s falling on deaf


Day in the Life

A Day in the Life of a Hotel GM vs. CEO

What’s different about living the day in a life of a GM vs. a CEO? I asked successful hotel professionals about their morning rituals. Then I encountered Paul Sistare, CEO and Founder of Atlantica Hotels International, previously a hotel general manager for Walt Disney World Resorts. Paul Sistare shared more than a morning ritual… he


Hotel Brochure

How to Make Your Hotel Brochures Irresistible

Even with the obvious demand for online hotel marketing materials, travelers and meeting planners still value printed pieces, especially the venerable hotel rack card. Who hasn’t gotten annoyed when you stop into a business to ask a question, and the staff simply responds, “Go to our website, you’ll find everything there”? While it’s true that


6 Tips for Hotel Calls-to-Action

Good writing is a powerful force when you’re advertising a meeting venue or working to increase hotel group business. Compelling copywriting attractions attention, keeps a meeting planner or hotel guest interested, and ultimately can lead them to book your property. Without crafty and smart copywriting in your ads, sales proposals, or emails, you’ll end up