4 Exciting Forecasted Trends of 2016

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are...

New Hotel Economy

4 Simple Tips for Conquering the New Hotel Economy

Who isn’t always looking for a good deal? Negotiating the best price and not leaving any money on the table has been a strategy of both consumers and planners of group business travel during the past few years. Lower rates, suite upgrades, banquet upgrades and audio-visual needs have all been a part of the “bone


7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your industry expertise. With sales


Hotel Marketing Tips

The 10 Hotel Marketing Basics You Must Have in Today’s Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of marketing. Your best


Meeting Planner Relationships

Building Relationships With Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal. And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying for attention from meeting planners. So what’s a group


hotel mini bar

The Fall of Hotel Minibars

When the Hilton Hong Kong installed the world’s first minibar in 1974, in-room drink sales shot up 500%, boosting the company’s net income by 5% that year. But today, it’s all about free Wi-Fi, complimentary social hours, and community-focused lobbies. The minibar is a dying breed. Guests Have Better Options than Overpriced Snacks Minibars are


Hotel Guests

Smart Ways to Encourage More Guests Reviews

Don’t let great stays at your property go unnoticed. Hospitality marketing thrives on positive and memorable guest experiences. But it does no good for you or for other travelers, if your guests aren’t compelled enough to leave any feedback – positive or otherwise. Short of bribing (an absolute no-no), the secret to encouraging reviews is


Cvent Planner Sourcing Report

[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their


14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after