August 25, 2014 // 5 min read
There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals...
August 21, 2014 // 3 min read
It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,” it’s falling on deaf
August 14, 2014 // 5 min read
What’s different about living the day in a life of a GM vs. a CEO? I asked successful hotel professionals about their morning rituals. Then I encountered Paul Sistare, CEO and Founder of Atlantica Hotels International, previously a hotel general manager for Walt Disney World Resorts. Paul Sistare shared more than a morning ritual… he
August 14, 2014 // 4 min read
Even with the obvious demand for online hotel marketing materials, travelers and meeting planners still value printed pieces, especially the venerable hotel rack card. Who hasn’t gotten annoyed when you stop into a business to ask a question, and the staff simply responds, “Go to our website, you’ll find everything there”? While it’s true that
August 12, 2014 // 4 min read
Good writing is a powerful force when you’re advertising a meeting venue or working to increase hotel group business. Compelling copywriting attractions attention, keeps a meeting planner or hotel guest interested, and ultimately can lead them to book your property. Without crafty and smart copywriting in your ads, sales proposals, or emails, you’ll end up
August 07, 2014 // 7 min read
There’s no denying that Online Travel Agencies (OTA) are marketing powerhouses. With cutting-edge technologies, targeted email lists with subscribers in the millions, and a talented team of hospitality professionals dispatched to every part of the globe, OTAs have a worldwide reach of traveler consumers that a hotel marketing team could only dream of. I chatted
July 19, 2014 // 5 min read
Beyond genius. Those are the words to describe the writers behind Las Vegas’ famous and oft-repeated tagline, “What Happens in Vegas, Stays in Vegas.” Who hasn’t succumbed to the wiles and wild ways of Sin City? That simple tagline means so much, in so many different ways, to all of us who have ever stepped
July 11, 2014 // 4 min read
Social media is one of the most popular ways boutique hotels can creatively market their businesses. The Roger Smith boutique hotel located in New York City became heavily involved in Twitter and started featuring “Tweetups,” where people of like-minded interests gather in person. It’s now considered one of the best places to host a social
June 30, 2014 // 3 min read
With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay away from, there
June 20, 2014 // 3 min read
How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for hoteliers who have received a batch of