2017 Hotel Pricing: A Tale of Two Coasts

This post was originally featured on the Cvent’s Elite Meetings Blog, Meet Well. Research presented at the annual conference of the Global Business Travel Association this summer (July 15-20)...

Airbnb Marketing

3 Things Hoteliers Can Learn From Airbnb’s User Experience

We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a single car, Airbnb is becoming the biggest name in the hotel industry without owning a single hotel. What does this mean? The biggest competition to your


CVB

Mastering the CVB-Planner Relationship in the Tech Age

The following information is provided by Visit Anaheim. In an industry where relationships are paramount, how can CVB’s and DMO’s maintain them and show value to planners considering their destination? Our industry focuses on face-to-face human connection and building relationships that last. This is the core of what destination marketers do, which will never be


test

5 Hotel Marketing Basics to Master Right Now

Because of the ROI attached, it’s common that hotel sales teams often get the majority of resources, funds, and staff at your hotel. This means your marketing efforts depend on what’s left over. It’s for the same reason that you’ll find marketing departments made up of skeleton crews, while the sales team has layers of


4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of the marketing budget, you can reach targetable and


Social Media Influencer

How To Work With Influencers to Expand Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren’t necessarily professional writers or journalists in traditional media, but rather an individual passionate about a particular


Elite Meetings Alliance

3 Reasons You Can’t Afford to Miss The EMA

When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of sales process that taking place, it’s a true


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Hotel Planner Meeting

6 Proven Ways to Move Planners Closer to Saying Yes

All the elaborate dinners. The friendly follow-up phone calls. The personalized gifts. These schmoozing strategies are just a few that hotel sales people use to push planners closer to saying yes. Effectively persuading planners to choose your property takes more than just blanketing them in VIP treatment. Whether your client’s hot buttons are price, location,


Planner Perspective: Hotels and Their Clients

In order to forge strong meeting and event planner relationships, it’s important for hoteliers to understand the planner perspective. Glenna Fulks of Kite Meeting Management and Megan Schindele of The Ritz-Carlton in Dallas sat down with Cvent CONNECT’s hotel professionals and openly discussed what they can learn from their clients. They offered five best practices