4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter,...

Social Media Influencer

How To Work With Influencers to Expand Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren’t necessarily professional writers or journalists in traditional media, but rather an individual passionate about a particular


Elite Meetings Alliance

3 Reasons You Can’t Afford to Miss The EMA

When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of sales process that taking place, it’s a true


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Hotel Planner Meeting

6 Proven Ways to Move Planners Closer to Saying Yes

All the elaborate dinners. The friendly follow-up phone calls. The personalized gifts. These schmoozing strategies are just a few that hotel sales people use to push planners closer to saying yes. Effectively persuading planners to choose your property takes more than just blanketing them in VIP treatment. Whether your client’s hot buttons are price, location,


Planner Perspective: Hotels and Their Clients

In order to forge strong meeting and event planner relationships, it’s important for hoteliers to understand the planner perspective. Glenna Fulks of Kite Meeting Management and Megan Schindele of The Ritz-Carlton in Dallas sat down with Cvent CONNECT’s hotel professionals and openly discussed what they can learn from their clients. They offered five best practices


Nikhil Gupta at Cvent CONNECT

Run with the Big Dogs: Hotel Business Strategies

Day two of Cvent CONNECT concluded with three of the hospitality and travel industry’s rising “tech titans” appearing together on one stage. Top executives from HotelTonight, Skyscanner, and nSight spoke about key trends and major hotel business strategies affecting the future of technology, hospitality, and the economy. Kevin Fliess, VP of Product Marketing at Cvent,


Cvent CONNECT Crowd

The Biggest Threat To Your Business Isn’t Other Hotels

The condos next door, the apartment complex downtown, the warehouse down the street — hotels’ biggest competition is no longer limited to other hotels. Patrick Mayock, Senior Director of STR Research and Development, welcomed hotel professionals at Cvent CONNECT to his breakout session, “Why the Biggest Threat to Your Business Isn’t Other Hotels.” He opened


Cvent CONNECT Welcomes Airbnb’s Chip Conley

On day two of Cvent CONNECT, Kevin Fliess, VP of Product Marketing, stood in front of a full room of hotel professionals to introduce Chip Conley, Head of Global Hospitality and Strategy at Airbnb. Chip has spent over 25 years orchestrating the success of boutique hotels and has shared his marketing strategies with hosts in


Planner Site Visit

Site Visit Follow Up: Planner Q&A

Almost two months before Cvent CONNECT, Rachel Andrews, Senior Manager of Meetings and Events, and her CONNECT production and event team flew to Las Vegas for their final site visit at The Venetian | The Palazzo. Below you’ll find a brief Q&A with Rachel, in which she discusses the ins and outs of the planner